Brand hate: un'analisi empirica

Fiorentino, Alessia (A.A. 2011/2012) Brand hate: un'analisi empirica. Tesi di Laurea in Comportamento del consumatore, LUISS Guido Carli, relatore Simona Romani, pp. 115. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

L'odio verso i brands. Obiettivi della ricerca. Analisi dei dati.

References

Bibliografia: pp. 110-115.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Comportamento del consumatore
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Lanzara, Riccardo
Academic Year: 2011/2012
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 24 Jan 2013 18:32
Last Modified: 19 May 2015 23:20
URI: https://tesi.luiss.it/id/eprint/9019

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