Items where Author is "Balzer, Valentina"
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Balzer, Valentina (A.A. 2011/2012) From traditional to experiential marketing: the role of CRM and its core importance in fashion and luxury companies. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 91. [Master's Degree Thesis]