Brancaccio, Jessica (A.A. 2014/2015) Language as a persuasive factor for a successful word of mouth: the effect of message valence on persuasion and credibility. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 116. [Master's Degree Thesis]

Brancaccio, Jessica (A.A. 2012/2013) The pharmaceutical industry: new product launch strategies: the Yervoy case. Tesi di Laurea in Management, LUISS Guido Carli, relatore Roberto Dandi, pp. 117. [Bachelor's Degree Thesis]