Master's Degree Thesis

Scudu, Francesco (A.A. 2019/2020) Effectiveness of benefit versus fear appeals in anti smoking campaigns and the role of message framing. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Feray Adiguzel, pp. 128. [Master's Degree Thesis]

Tanilli, Giacomo (A.A. 2017/2018) Social advertising in social media and moderators: an empirical study on efficient customization. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Feray Adiguzel, pp. 101. [Master's Degree Thesis]

Linkowski, Carolina (A.A. 2017/2018) Do sustainable labels make us more negligent? Rebound effect and moral licensing in the sustainable clothing industry. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 76. [Master's Degree Thesis]

Siano, Giuliano (A.A. 2017/2018) Mobile App disadoption drivers: a branded App analysis. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 156. [Master's Degree Thesis]

Rolfsnes, Victor (A.A. 2017/2018) Negative emotions Trump the truth: the impact of negative brand related false news on customer based brand equity. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 189. [Master's Degree Thesis]

Audino, Jacopo (A.A. 2017/2018) New perspectives on electric vehicle diffusion barriers. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 130. [Master's Degree Thesis]

Oliverio, Giulio (A.A. 2017/2018) The effects of price promotions on brand loyalty among different price tiers. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 82. [Master's Degree Thesis]

Santimone, Elisa (A.A. 2017/2018) The role of sponsor event fit in sport event sponsorship: a study on the determinants of fit and the consequences. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 111. [Master's Degree Thesis]

Barresi, Mariano (A.A. 2017/2018) The Italian masstige fashion market: the right branding strategy to join the market through extensions. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 228. [Master's Degree Thesis]

Palumbo, Debora (A.A. 2016/2017) Sport event sponsorship effectiveness: new versus traditional media. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 144. [Master's Degree Thesis]

Cuccaro, Luca (A.A. 2016/2017) Understanding the performance of mobile games: a study related to game characteristics and market operators. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 133. [Master's Degree Thesis]