Master's Degree Thesis

Eftevaag, Sine (A.A. 2023/2024) Digital nudges in fashion e-commerce: a preliminary investigation of their impact on sustainable consumption choices. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Marco Pichierri, pp. 52. [Master's Degree Thesis]

Zilakova, Veronika (A.A. 2023/2024) Social media marketing failures and their impact on luxury brand image and consumer attitudes. Tesi di Laurea in Research methodology-marketing, Luiss Guido Carli, relatore Marco Pichierri, pp. 79. [Master's Degree Thesis]

Hsia, Linda (A.A. 2023/2024) Televendite 2.0: l'effetto della tipologia di contenuto di TikTok sulle reazioni dei consumatori. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Marco Pichierri, pp. 44. [Master's Degree Thesis]