Deepfakes: analysis on the role of disclosure placement in consumers' attitude towards synthetic advertisement
Parialò, Andrea (A.A. 2020/2021) Deepfakes: analysis on the role of disclosure placement in consumers' attitude towards synthetic advertisement. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 101. [Master's Degree Thesis]
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Abstract/Index
History of deepfake. Different types of deepfakes. Facial re-enactment. Face swapping deepfakes. Full body deepfakes. Audio deepfakes. Concerns, threats, risks. Fake news. Democracy. Pornfakes and cyberbullism. Scams and impersonifications. The liar’s dividend. Visual dominance. Solutions and countermeasures to deepfakes. A technical overview and discussion. Detection algorithms. Blockchain architecture. Opportunities: when deepfakes are a godsend. Therapy and mental health. Removing language barriers. Freedom of speech. Film industry. A big deal for marketing. Risks for marketing. Research question. Research methodology and design. Data analysis. Main test. Managerial implications. Future research.
References
Bibliografia: pp. 84-91.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Customer intelligence & big data |
| Thesis Supervisor: | Italiano, Giuseppe Francesco |
| Thesis Co-Supervisor: | D'Ambrosio, Daniele |
| Academic Year: | 2020/2021 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jul 2022 14:36 |
| Last Modified: | 18 Jul 2022 14:36 |
| URI: | https://tesi.luiss.it/id/eprint/32847 |
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