Aesthetics, technology and sustainability: the analysis of their influence on La Marzocco's strategies in the Italian luxury industry

Petruzzi, Sara (A.A. 2023/2024) Aesthetics, technology and sustainability: the analysis of their influence on La Marzocco's strategies in the Italian luxury industry. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 73. [Master's Degree Thesis]

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Abstract/Index

Aesthetics and technology for product sustainability: review of existing literature. The evolution of product design: ethics, commitment and collective responsibility. The role of technology and innovation in shaping a sustainable product. Sustainability: the imperative for long term product success. La Marzocco: the example of successful made in Italy brand. Company profile. Product design: tradition driven by innovation. La Marzocco's commitment to sustainable growth. Business profits. Key strategies for brand management. Social strategy and corporate events. Research phase: qualitative survey on customer preferences. Research phase design. Research goal. Methodology.

References

Bibliografia: pp. 71-73.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Brand management
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2023/2024
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 09 Jan 2025 08:49
Last Modified: 09 Jan 2025 08:49
URI: https://tesi.luiss.it/id/eprint/40833

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