Aesthetics, technology and sustainability: the analysis of their influence on La Marzocco's strategies in the Italian luxury industry
Petruzzi, Sara (A.A. 2023/2024) Aesthetics, technology and sustainability: the analysis of their influence on La Marzocco's strategies in the Italian luxury industry. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 73. [Master's Degree Thesis]
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Abstract/Index
Aesthetics and technology for product sustainability: review of existing literature. The evolution of product design: ethics, commitment and collective responsibility. The role of technology and innovation in shaping a sustainable product. Sustainability: the imperative for long term product success. La Marzocco: the example of successful made in Italy brand. Company profile. Product design: tradition driven by innovation. La Marzocco's commitment to sustainable growth. Business profits. Key strategies for brand management. Social strategy and corporate events. Research phase: qualitative survey on customer preferences. Research phase design. Research goal. Methodology.
References
Bibliografia: pp. 71-73.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Brand management |
Thesis Supervisor: | De Angelis, Matteo |
Thesis Co-Supervisor: | Mazzù, Marco Francesco |
Academic Year: | 2023/2024 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 09 Jan 2025 08:49 |
Last Modified: | 09 Jan 2025 08:49 |
URI: | https://tesi.luiss.it/id/eprint/40833 |
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