Fashion and sustainable development: a multidisciplinary project for showing the determining role of luxury and aesthetics

Di Bugno, Giulia (A.A. 2023/2024) Fashion and sustainable development: a multidisciplinary project for showing the determining role of luxury and aesthetics. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 84. [Master's Degree Thesis]

[img]
Preview
PDF (Full text)
Download (2MB) | Preview

Abstract/Index

Definition of luxury. Luxury market figures. Symbolism of luxury. Understanding the behavior of luxury consumers. Sustainability in the fashion system. An in-depth look in the role of sustainability in the luxury sector. A feature of sustainability: durability. Aesthetics focus. Experimental design phase. Conceptual framework. Methodology.

References

Bibliografia e sitografia: pp. 76-84.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Brand management
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2023/2024
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 17 Jan 2025 11:00
Last Modified: 17 Jan 2025 11:00
URI: https://tesi.luiss.it/id/eprint/40887

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item