Butt, Muhammad Noman (A.A. 2024/2025) The impact of emotional appeals in organic food packaging on consumer purchase intent and willingness to pay: the case of Guilt vs. Pride. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 86. [Master's Degree Thesis]

Pavone, Massimiliano (A.A. 2024/2025) Future game changers: how women's football can fulfill its full potential: strategies and benefits for engaging the female section of socierty more successfully and attracting young athletes to grow the industry. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 98. [Master's Degree Thesis]

Migliori, Alessia (A.A. 2024/2025) The impact of AI on brand management: the TIM Sanremo 2025 case study. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 77. [Master's Degree Thesis]

Zhangaliyeva, Assem (A.A. 2024/2025) AI as a team member: enhancing interdisciplinary collaboration in design thinking. Tesi di Laurea in Design thinking and innovation management, Luiss Guido Carli, relatore Paola Belingheri, pp. 87. [Master's Degree Thesis]

Vu, Thi Quynh Anh (A.A. 2023/2024) Organic food consumption trend among Vietnamese youth aged 24-34. Tesi di Laurea in Marketing at the bottom of the pyramid, Luiss Guido Carli, relatore Emanuela Stagno, pp. 59. [Master's Degree Thesis]

Iademarco, Roberto (A.A. 2023/2024) Implementing today to improve tomorrow: the sustainable way of Plastica Sud. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 59. [Master's Degree Thesis]

Muratori, Luca (A.A. 2023/2024) Positioning and differentiation strategies among leading consulting brands: a comparative analysis. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 124. [Master's Degree Thesis]

Musella, Salvatore (A.A. 2023/2024) The impact of generative AI on content marketing strategies. Tesi di Laurea in Omnichannel approach to retailing, Luiss Guido Carli, relatore Angelo Baccelloni, pp. 135. [Master's Degree Thesis]

Ragui, Khalid (A.A. 2023/2024) Generative AI & automation experience of early career workers. Tesi di Laurea in Key topics in today's marketing, Luiss Guido Carli, relatore Simona Romani, pp. 76. [Master's Degree Thesis]

Osmanova, Alyona (A.A. 2023/2024) How dynamics of customer relationship management shape relationship between company and customer. Tesi di Laurea in Omnichannel approach to retailing, Luiss Guido Carli, relatore Angelo Baccelloni, pp. 77. [Master's Degree Thesis]

Russo, Teresa Gaia (A.A. 2023/2024) Shaping the future of retail: exploring the impact of MarTech on in-store experience. Tesi di Laurea in Omnichannel approach to retailing, Luiss Guido Carli, relatore Angelo Baccelloni, pp. 76. [Master's Degree Thesis]

Cutini, Aurora (A.A. 2023/2024) The human-technology relationship in the retail context. Tesi di Laurea in Omnichannel approach to retailing, Luiss Guido Carli, relatore Angelo Baccelloni, pp. 84. [Master's Degree Thesis]

Cucchia, Tamara (A.A. 2023/2024) Embracing generative artificial intelligence as a new medium to the contemporary creative expression. Tesi di Laurea in Qualitative methods for management, Luiss Guido Carli, relatore Niloofar Kazemargii, pp. 71. [Master's Degree Thesis]

Azam, Maira (A.A. 2023/2024) Corporate social sustainability in the fashion industry: a comparative study in developed and developing countries. Tesi di Laurea in Sustainable strategies for business leaders, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 54. [Master's Degree Thesis]

Baldoni, Emanuele (A.A. 2023/2024) Sustainability and excellence made in Italy: the case of premium kitchens Elmar. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 83. [Master's Degree Thesis]

Mancino, Antonio (A.A. 2023/2024) Capturing the sense: a study of consumer sensory and emotional experiences in food. Tesi di Laurea in Marketing at the bottom of the pyramid, Luiss Guido Carli, relatore Emanuela Stagno, pp. 53. [Master's Degree Thesis]

Mazzanti, Valentina (A.A. 2023/2024) Sustainable consumption in the hair salon industry: an empirical study on consumer perceptions of premium Kao’s Kerasilk products. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 54. [Master's Degree Thesis]

Castiglione, Paolo (A.A. 2023/2024) The importance of sensory aspects of food packaging design case study: Gustibus Alimentari S.r.l. Tesi di Laurea in Marketing at the bottom of the pyramid, Luiss Guido Carli, relatore Emanuela Stagno, pp. 64. [Master's Degree Thesis]

Nobile, Concetta (A.A. 2023/2024) Fashion futures aligned: navigating fashion sustainability through ai-driven co-creation: insights from Louis Vuitton and Zara. Tesi di Laurea in Design thinking and innovation management, Luiss Guido Carli, relatore Paola Belingheri, pp. 92. [Master's Degree Thesis]

Gazulli, Antonella (A.A. 2023/2024) Sustainable consumption in the era of artificial intelligence. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 61. [Master's Degree Thesis]

De Luca, Angelica (A.A. 2023/2024) Beyond the algorithm: unveiling brand strategies to mitigate gender bias in Ai generated campaigns. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 116. [Master's Degree Thesis]

Mainardi, Caterina (A.A. 2023/2024) Narrative innovations: a comparative analysis of storytelling and creativity in AI-generated versus traditional advertisement. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 157. [Master's Degree Thesis]

Di Bugno, Giulia (A.A. 2023/2024) Fashion and sustainable development: a multidisciplinary project for showing the determining role of luxury and aesthetics. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 84. [Master's Degree Thesis]

Petruzzi, Sara (A.A. 2023/2024) Aesthetics, technology and sustainability: the analysis of their influence on La Marzocco's strategies in the Italian luxury industry. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 73. [Master's Degree Thesis]

D'Arpino, Ilaria (A.A. 2023/2024) Luxury and beauty: the impact of aesthetics and design on the perception and positioning of luxury fashion brands. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 90. [Master's Degree Thesis]

Rizzo, Giorgio (A.A. 2023/2024) Metaverse from fantasy to reality: history, perspectives and challenges for implementation in the context of public administration. Tesi di Laurea in Omnichannel approach to retailing, Luiss Guido Carli, relatore Angelo Baccelloni, pp. 66. [Master's Degree Thesis]