D

De Luca, Angelica (A.A. 2023/2024) Beyond the algorithm: unveiling brand strategies to mitigate gender bias in Ai generated campaigns. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 116. [Master's Degree Thesis]

Di Bugno, Giulia (A.A. 2023/2024) Fashion and sustainable development: a multidisciplinary project for showing the determining role of luxury and aesthetics. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 84. [Master's Degree Thesis]

D'Arpino, Ilaria (A.A. 2023/2024) Luxury and beauty: the impact of aesthetics and design on the perception and positioning of luxury fashion brands. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 90. [Master's Degree Thesis]

G

Gazulli, Antonella (A.A. 2023/2024) Sustainable consumption in the era of artificial intelligence. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 61. [Master's Degree Thesis]

M

Mainardi, Caterina (A.A. 2023/2024) Narrative innovations: a comparative analysis of storytelling and creativity in AI-generated versus traditional advertisement. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 157. [Master's Degree Thesis]

N

Nobile, Concetta (A.A. 2023/2024) Fashion futures aligned: navigating fashion sustainability through ai-driven co-creation: insights from Louis Vuitton and Zara. Tesi di Laurea in Design thinking and innovation management, Luiss Guido Carli, relatore Paola Belingheri, pp. 92. [Master's Degree Thesis]

P

Petruzzi, Sara (A.A. 2023/2024) Aesthetics, technology and sustainability: the analysis of their influence on La Marzocco's strategies in the Italian luxury industry. Tesi di Laurea in Brand management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 73. [Master's Degree Thesis]

R

Rizzo, Giorgio (A.A. 2023/2024) Metaverse from fantasy to reality: history, perspectives and challenges for implementation in the context of public administration. Tesi di Laurea in Omnichannel approach to retailing, Luiss Guido Carli, relatore Angelo Baccelloni, pp. 66. [Master's Degree Thesis]