Ambrosio, Federica (A.A. 2023/2024) Authenticity in virtual influencer marketing: how human-like and cartoon-like personas affect purchase intention in product and service contexts. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 112. [Master's Degree Thesis]

Speranza, Carlotta (A.A. 2023/2024) Brand activism in the fashion and luxury industry: an empirical analysis of the relationship between brand activism and consumers’ willingness to buy. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 109. [Master's Degree Thesis]

Pizzoli, Jacopo (A.A. 2023/2024) More than just an idea: the value of concreteness within brand activism policies. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 114. [Master's Degree Thesis]

Inzirillo, Corinne Marzia (A.A. 2023/2024) Perceived healthiness and its hidden dangers: how healthiness perception in food influences the intention to binge eat. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 65. [Master's Degree Thesis]

Lavenia, Chiara (A.A. 2023/2024) Co-branding strategies in the fashion luxury industry: the moderating role of brand prominence. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 109. [Master's Degree Thesis]

Ricci, Lorenzo (A.A. 2023/2024) NFTs in the fashion industry: an experimental study. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 66. [Master's Degree Thesis]

Dell'Osa, Lorenza (A.A. 2023/2024) Riding the news wave: a study on the effects of newsjacking on consumers’ evaluations. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 107. [Master's Degree Thesis]

Verrazzo, Federica (A.A. 2023/2024) The impact of colour saturation in luxury NFT images on customer engagement: managerial implications for luxury companies. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 91. [Master's Degree Thesis]

Stella, Ludovica (A.A. 2023/2024) The role of brand prominence on social media: an analysis of the impact of luxury logo prominence on instagram engagement. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 89. [Master's Degree Thesis]

De Gaspari, Riccardo Oreste (A.A. 2023/2024) Digitalizing consumers' decision process for food FMCG: an experimental study on the impact of Yuka app. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 75. [Master's Degree Thesis]

Tomassetti, Luca (A.A. 2023/2024) The influence of musical tempo variation on consumers’ attitudes: the moderating role of the type of brand. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 89. [Master's Degree Thesis]

Di Falco, Davide (A.A. 2023/2024) The rise of Chinese carmakers in the European market: from tradition to innovation in the automotive industry. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 78. [Master's Degree Thesis]