Master's Degree Thesis

Djurovic, Marta (A.A. 2024/2025) Effect of time pressure on cart checkout abandonment. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 59. [Master's Degree Thesis]

Mariani, Chiara (A.A. 2024/2025) Fasten your seatbelts: a data-driven journey through airline customer dissatisfaction. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 97. [Master's Degree Thesis]

Manfolini, Gioia (A.A. 2024/2025) When waiting builds trust: the effects of delivery delay on perceived value and purchase intention in the automotive industry. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 71. [Master's Degree Thesis]

Apreesyan, Lusine (A.A. 2024/2025) Beyond aesthetics: examining the influence of logo letter case and typeface on consumer responses. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 70. [Master's Degree Thesis]

Torlontano, Chiara (A.A. 2024/2025) Chatbots and gamification: new frontiers for customer engagement. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 69. [Master's Degree Thesis]

Lavezzi, Alice Maria (A.A. 2024/2025) Madeleine moments: when the past becomes a strategy for the future. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 75. [Master's Degree Thesis]

Kola, Serafeim (A.A. 2024/2025) Measuring the impact of sustainability certifications on price: a data-driven analysis of key influences. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 71. [Master's Degree Thesis]

Barchesi, Justine (A.A. 2024/2025) Product type and perceived authenticity in influencer marketing campaigns. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 73. [Master's Degree Thesis]

Frega, Anna Laura (A.A. 2024/2025) Upcycling and consumer behavior in the luxury industry. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 123. [Master's Degree Thesis]

Lezza, Alessandra (A.A. 2023/2024) Human vs. AI-generated art: an empirical analysis of consumer responses. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 61. [Master's Degree Thesis]

Santoro, Genesio Andrea (A.A. 2023/2024) Minimalist design and visual consistency in fashion: an experimental study. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 91. [Master's Degree Thesis]

Ambrosio, Federica (A.A. 2023/2024) Authenticity in virtual influencer marketing: how human-like and cartoon-like personas affect purchase intention in product and service contexts. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 112. [Master's Degree Thesis]

Speranza, Carlotta (A.A. 2023/2024) Brand activism in the fashion and luxury industry: an empirical analysis of the relationship between brand activism and consumers’ willingness to buy. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 109. [Master's Degree Thesis]

Pizzoli, Jacopo (A.A. 2023/2024) More than just an idea: the value of concreteness within brand activism policies. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 114. [Master's Degree Thesis]

Inzirillo, Corinne Marzia (A.A. 2023/2024) Perceived healthiness and its hidden dangers: how healthiness perception in food influences the intention to binge eat. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 65. [Master's Degree Thesis]

Lavenia, Chiara (A.A. 2023/2024) Co-branding strategies in the fashion luxury industry: the moderating role of brand prominence. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 109. [Master's Degree Thesis]

Ricci, Lorenzo (A.A. 2023/2024) NFTs in the fashion industry: an experimental study. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 66. [Master's Degree Thesis]

Dell'Osa, Lorenza (A.A. 2023/2024) Riding the news wave: a study on the effects of newsjacking on consumers’ evaluations. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 107. [Master's Degree Thesis]

Verrazzo, Federica (A.A. 2023/2024) The impact of colour saturation in luxury NFT images on customer engagement: managerial implications for luxury companies. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 91. [Master's Degree Thesis]

Stella, Ludovica (A.A. 2023/2024) The role of brand prominence on social media: an analysis of the impact of luxury logo prominence on instagram engagement. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 89. [Master's Degree Thesis]

De Gaspari, Riccardo Oreste (A.A. 2023/2024) Digitalizing consumers' decision process for food FMCG: an experimental study on the impact of Yuka app. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 75. [Master's Degree Thesis]

Tomassetti, Luca (A.A. 2023/2024) The influence of musical tempo variation on consumers’ attitudes: the moderating role of the type of brand. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 89. [Master's Degree Thesis]

Di Falco, Davide (A.A. 2023/2024) The rise of Chinese carmakers in the European market: from tradition to innovation in the automotive industry. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 78. [Master's Degree Thesis]