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De Gaspari, Riccardo Oreste (A.A. 2023/2024) Digitalizing consumers' decision process for food FMCG: an experimental study on the impact of Yuka app. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 75. [Master's Degree Thesis]

Di Falco, Davide (A.A. 2023/2024) The rise of Chinese carmakers in the European market: from tradition to innovation in the automotive industry. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 78. [Master's Degree Thesis]

T

Tomassetti, Luca (A.A. 2023/2024) The influence of musical tempo variation on consumers’ attitudes: the moderating role of the type of brand. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 89. [Master's Degree Thesis]