Master's Degree Thesis

D'Argenio, Ilaria (A.A. 2022/2023) Beyond looks: how food presentation relates to product evaluation through the mediating role of luxury and sustainability perceptions. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Stefania Farace, pp. 92. [Master's Degree Thesis]

Gala, Costanza (A.A. 2022/2023) Can cartoonized spokespersons impact people's engagement on sensitive topics? The role of cartoons in brand activism. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 59. [Master's Degree Thesis]

Gaveglia, Lorenza (A.A. 2022/2023) Cartoonization dilemma: the effect of cartoonized celebrity endorsers on engagement. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 74. [Master's Degree Thesis]

Galdieri, Francesco (A.A. 2022/2023) Consequences of political correctness in Disney film remakes. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Stefania Farace, pp. 96. [Master's Degree Thesis]

Buono, Martina (A.A. 2022/2023) Consumer responses to cartoonized celebrity endorsement: a study about the impact on perceived playfulness and user engagement. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 80. [Master's Degree Thesis]

Mannicci, Sofia (A.A. 2022/2023) From real to cartoon: the effect of cartoonized spokesperson on social media engagement. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 63. [Master's Degree Thesis]

Canedo Aldave, Natasha (A.A. 2021/2022) Is the ‘s worth it? Analysing the effect of the genitive form in a brand’s name and text-based logo on consumers. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 53. [Master's Degree Thesis]

Da Dalt, Veronica (A.A. 2021/2022) La comunicazione multimodale nel contesto del social media advertising: evidenze empiriche sull’effetto di interazione tra testo ed elementi pittorici. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 76. [Master's Degree Thesis]

Rimini, Leonardo (A.A. 2021/2022) Live stream selling in the gaming industry: an analysis of live video selling through the Twitch.tv platform. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 73. [Master's Degree Thesis]

Gentile, Claudia (A.A. 2021/2022) Prima lo guardi e poi lo compri: come il live stream selling impatta sull’intenzione d’acquisto del consumatore. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 77. [Master's Degree Thesis]

Pennacchio, Daniele (A.A. 2021/2022) Video-selling: investigating recording style and zooming direction on purchase intention. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 66. [Master's Degree Thesis]

Della Rocca, Marialaura (A.A. 2021/2022) Video-selling: see now, buy now! Understanding the effect of background setting on willingness to buy. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 61. [Master's Degree Thesis]

Genovese, Giorgia (A.A. 2021/2022) Il native advertising: la rivoluzione digitale nell’epoca del turismo 2.0. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 85. [Master's Degree Thesis]

Marchese, Federico (A.A. 2021/2022) Il video non basta: ruolo del live streaming selling nel determinare l’intenzione d’acquisto nei contesti di vendita online. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 142. [Master's Degree Thesis]

Cassano, Claudia (A.A. 2021/2022) Multimodality is the key: a tourism focused study on the effect of dynamic image and text overlays on consumer sharing. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 58. [Master's Degree Thesis]

Tedone, Giulia (A.A. 2021/2022) Soggiornare in un hotel con i robot: indagine su come gli attributi di un robot possono influire sull'atteggiamento del consumatore. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 77. [Master's Degree Thesis]

Tonanzi, Camilla (A.A. 2021/2022) Colorato, sempre di più: come linguaggio e colore influenzano l'atteggiamento coinvolto dei consumatori nei confronti di annunci nativi sui social. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 90. [Master's Degree Thesis]

Lodovichi, Silvia (A.A. 2021/2022) Come lo dici? L'influenza del tone of voice su coinvolgimento e WOM nel contesto del video selling. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 116. [Master's Degree Thesis]

Tomassoni, Elettra (A.A. 2021/2022) Il linguaggio nei native ads: l’effetto della mental imagery e della direzione dello sguardo sull’atteggiamento dei consumatori. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 95. [Master's Degree Thesis]

Rubino, Sara (A.A. 2021/2022) La shopping experience nel contesto del live streaming commerce: come l’interazione tra gli utenti influenza l’intenzione d’acquisto. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 84. [Master's Degree Thesis]

Provaggi, Eleonora (A.A. 2020/2021) L’ottimizzazione dell’online shopping experience attraverso le visual AI solutions: focus sul consumption behaviour della generazione Z. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 103. [Master's Degree Thesis]

Sacco, Valentina (A.A. 2020/2021) Mi vedi? Il ruolo della compassione nel modificare le percezioni rispetto al consumo della carne. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 88. [Master's Degree Thesis]

Barbieri, Maria Orsola (A.A. 2020/2021) Lo store diventa museo: l'effetto del visual merchandising museologico sulla customer inspiration. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 88. [Master's Degree Thesis]

Alibrio, Alessia (A.A. 2020/2021) Luxury is sustainable: the impact of ecological looking sustainable packaging on brand evaluation and willingness to buy. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 81. [Master's Degree Thesis]

Binello, Giovanni (A.A. 2020/2021) Video killed the radio star: opportunities and challenges of video selling in the retail industry. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 66. [Master's Degree Thesis]

Bentini, Elisa (A.A. 2020/2021) You inspire me: come l'online visual merchandising dei brand di lusso influenza il comportamento dei consumatori tramite Instagram. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 104. [Master's Degree Thesis]

Spena, Caterina Ingrid (A.A. 2020/2021) Creare un'esperienza multisensoriale online: immaginare un odore attraverso stimoli visivi del visual merchandising. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 105. [Master's Degree Thesis]

Del Monte, Beatrice Maria (A.A. 2020/2021) Il framing testuale sul packaging: l’impatto sul comportamento d’acquisto dei consumatori. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 84. [Master's Degree Thesis]

Landozzi, Federico (A.A. 2020/2021) Le azioni sono più forti delle parole? Utilizzare il social proof come tecnica di visual merchandising per promuovere prodotti di elettronica di consumo. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 109. [Master's Degree Thesis]

Gilcher, Daniela (A.A. 2020/2021) Second-hand fashion becoming the first choice among sustainable options: the role of sustainability cues in packaging in encouraging consumers to share their unboxing experience on social media. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 76. [Master's Degree Thesis]