B

Bianchi, Emma Clara (A.A. 2022/2023) The role of proactive notifications in electronic logistics service quality (e-LSQ). Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 72. [Master's Degree Thesis]

Belisari, Elena (A.A. 2021/2022) How endorsement styles shape perceived influencer authenticity. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 64. [Master's Degree Thesis]

Bellarosa, Angela (A.A. 2018/2019) The effect of negative public news about celebrity endorsers on company related stock return. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 78. [Master's Degree Thesis]

Boccianti, Giulia (A.A. 2018/2019) Omnichannel marketing strategy: influence on brand Coolness in fashion & luxury markets. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 152. [Master's Degree Thesis]

Bruni, Federica (A.A. 2017/2018) Decreasing churn in telcos: the effect of innovation capability on customer loyalty. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 112. [Master's Degree Thesis]

C

Coppola, Ilaria (A.A. 2021/2022) Be concrete in an abstract world: the effect of language concreteness on purchase intention via perceived authenticity. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 42. [Master's Degree Thesis]

Cerroni, Valentina (A.A. 2018/2019) Should luxury firms donate? Impact of news about company related donations on stock return. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 66. [Master's Degree Thesis]

Castellano, Christian (A.A. 2017/2018) Collaborative marketing and customers’ active participation into companies' marketing strategies: an examination of the main factors that predict customers' willingness to collaborate with firms. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 73. [Master's Degree Thesis]

Capparelli, Rosanna (A.A. 2017/2018) The power of relational advertising: the moderating effect of the social context on the association between attachment style and willingness to buy. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 132. [Master's Degree Thesis]

D

D'Alessio, Alice (A.A. 2020/2021) Explicit or implicit? How followers and endorsement style affect influencers’ perceived credibility. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 34. [Master's Degree Thesis]

Dello Strologo, Francesca Romana (A.A. 2019/2020) Drivers of M&As and strategic alliances: a cross idustry analysis. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 88. [Master's Degree Thesis]

F

Ferrario, Tommaso (A.A. 2019/2020) The adoption of omnichannel strategy and retail technologies in FMCG industry. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 99. [Master's Degree Thesis]

Formentini, Alice (A.A. 2019/2020) Influencer marketing: an investigation on how the type of influencer and the brand attitude affect the purchase intention of branded content on social media. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 103. [Master's Degree Thesis]

Fiorentino, Nicholas (A.A. 2019/2020) European movies in the U.S.: a box office success analysis of European movies in the U.S. market. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 57. [Master's Degree Thesis]

Ferro, Federico (A.A. 2019/2020) Implementing sentiment analysis to assess the perception of polarizing product: the Tesla Cybertruck case. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 144. [Master's Degree Thesis]

Falcetti, Alessandro (A.A. 2018/2019) Analyzing the effect of exposure to referral program on customer referral value: a cross national comparative research between the Netherlands and Italy. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 140. [Master's Degree Thesis]

G

Grussu, Chiara (A.A. 2019/2020) Collaborative consumption and the adoption of omnichannel strategy in fashion industry. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 118. [Master's Degree Thesis]

I

Isidori, Marco (A.A. 2019/2020) Influencers for museums: how micro and macro influencers affect consumers' purchase intention. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 91. [Master's Degree Thesis]

Ilinykh, Nikita (A.A. 2017/2018) Emotional branding: a case research of Baldinini and MCube on sound and video branding effectiveness. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 105. [Master's Degree Thesis]

L

Laus, Ettore (A.A. 2020/2021) The role of voice assistants in the luxury industry: how brand and voice-bot personality influence the customer experience in an omni-channel environment. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 100. [Master's Degree Thesis]

M

Magnani, Emilia (A.A. 2020/2021) Influencer marketing, communication and credibility: an empirical analysis. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 33. [Master's Degree Thesis]

Marullo, Ludovica (A.A. 2019/2020) Influencer marketing on instagram: effects on positive eWOM of users. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 193. [Master's Degree Thesis]

Misasi, Beatrice (A.A. 2019/2020) How are virtual influencers perceived? A study across two industries. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 147. [Master's Degree Thesis]

Mazzoni, Giulia (A.A. 2019/2020) The impact of national brand marketing mix elements on hard discounter market share and national brand market share at the hard discounter: the moderating role of brand risk reduction function. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 51. [Master's Degree Thesis]

Marrone, Luigi (A.A. 2018/2019) Alfa Romeo and Jeep brands: strategic direction in times of global change. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 118. [Master's Degree Thesis]

O

Occhetti, Luca (A.A. 2017/2018) Main barriers in purchasing an autonomous vehicle: an exploratory study. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 133. [Master's Degree Thesis]

P

Purificato, Daniela (A.A. 2023/2024) Geo-Boost: unleashing sales promotions impact through geomarketing potential for altered consumer buying behavior–Pampers case study. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 76. [Master's Degree Thesis]

Pontecorvo, Alessandro (A.A. 2023/2024) Raising user awareness of the use of alternative travel methods in smart mobility. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 71. [Master's Degree Thesis]

Pigliacelli, Flavia (A.A. 2019/2020) Smart speakers’ adoption: technology acceptance model and the role of conversational style. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 124. [Master's Degree Thesis]

Picone, Ludovica (A.A. 2019/2020) The internet of things innovations: an analysis through a multi method approach and resistance factors. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 150. [Master's Degree Thesis]

Pasqualucci, Giuseppe (A.A. 2018/2019) Corporate crises and negative publicity: which defensive strategy is more effective? Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 67. [Master's Degree Thesis]

Pignatelli, Fabrizio (A.A. 2018/2019) The effect of online brand associations on firm value. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 57. [Master's Degree Thesis]

R

Ricciolio, Lavinia (A.A. 2018/2019) You must donate! An investigation of the effect of language assertiveness on individuals charitable giving. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 147. [Master's Degree Thesis]

S

Sensini, Raffaele (A.A. 2022/2023) In the driver's seat of satisfaction: investigating the impact of the digital assistant type on customer satisfaction in the automotive industry's customer service: the moderating role of the service outcome. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 93. [Master's Degree Thesis]

Santi, Lorenzo (A.A. 2022/2023) Predictive shift of customer satisfaction measurement: how explainable AI impacts the final perceived credibility under the influence of users' concerns. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 48. [Master's Degree Thesis]

Santoro, Susanna (A.A. 2022/2023) MarTech usage to improve the online customer experience for products with innovative sustainable fibers in the luxury fashion industry. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 106. [Master's Degree Thesis]

Squarcia, Caterina (A.A. 2021/2022) Connecting with generation Z via TikTok: how brands can successfully seize this opportunity. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 38. [Master's Degree Thesis]

Soricelli, Filippo (A.A. 2019/2020) Assertive language, how does it change individuals’ willingness to donate?: A construal level theory perspective. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 119. [Master's Degree Thesis]

Simoncelli, Davide (A.A. 2017/2018) Social influencer marketing activities related to green fashion products: an empirical study. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 133. [Master's Degree Thesis]

V

Vozzella, Lorenzo (A.A. 2018/2019) Introducing the new frontier of performance marketing. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 92. [Master's Degree Thesis]

Veglione, Giorgia (A.A. 2017/2018) Customer experience: a study of the away from home food consumption dynamics. Tesi di Laurea in Marketing metrics, LUISS Guido Carli, relatore Michele Costabile, pp. 101. [Master's Degree Thesis]

Z

Zaccagnini, Matteo (A.A. 2019/2020) Smart mobility: an investigation on urban and social sensing of consumer habits through the application of text mining techniques. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 140. [Master's Degree Thesis]