Master's Degree Thesis

Senatore, Caterina (A.A. 2022/2023) Clicktivism vs activism: exploring the role of self-monitoring and perceived value of click in consumer intentions toward offline activism. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 80. [Master's Degree Thesis]

Østom, Mia Elizabeth Taylor (A.A. 2022/2023) Why does sportswashing not appear to matter? An analysis of how allegations of sportswashing towards an event affects consumer responses. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 62. [Master's Degree Thesis]

Marinelli, Chiara (A.A. 2022/2023) Negative space in logos: an experimental study on its influence on consumer perceptions. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 59. [Master's Degree Thesis]

Iannace, Pierluigi (A.A. 2022/2023) An exploration of the visual characteristics (text and shape) of brand logos: how does the use of negative space influence consumers’ responses? Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 121. [Master's Degree Thesis]

Manzoni, Nicola (A.A. 2022/2023) The relationship between influencer marketing and UGC: an insight into the effects of consumers’ need of social validation and openness to experience. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 90. [Master's Degree Thesis]