B

Balzer, Valentina (A.A. 2011/2012) From traditional to experiential marketing: the role of CRM and its core importance in fashion and luxury companies. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 91. [Master's Degree Thesis]

Buda, Rita (A.A. 2011/2012) Celebrity endorsement in the luxury industry: a study on the on-line performance of red carpet events. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 124. [Master's Degree Thesis]

D

Draisci, Giorgia Micaela (A.A. 2011/2012) The new communication of the fashion world a mix of tradition and innovation. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 78. [Master's Degree Thesis]

Di Cesare, Barbara (A.A. 2010/2011) Rebranding and repositioning a global power brand: Accenture case study. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 124. [Master's Degree Thesis]

L

Lombardi, Angelo (A.A. 2011/2012) Social media consumer engagement: a study on the most popular fashion brands' fan pages. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 129. [Master's Degree Thesis]