Master's Degree Thesis

Zito, Martina (A.A. 2023/2024) Cause-related marketing: presentarlo prima o durante il check-out? L'importanza della tempistica. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Antonella Buonomo, pp. 79. [Master's Degree Thesis]

Paolillo, Michela (A.A. 2023/2024) L’influenza delle immagini nel consumo di cibo. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Antonella Buonomo, pp. 88. [Master's Degree Thesis]

Matteucci, Alessandra (A.A. 2023/2024) Mangiare con gli occhi: esplorare come l’immagine del prodotto raffigurata sul fronte del packaging e la presenza di dinamicità influenzano il comportamento di acquisto. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Antonella Buonomo, pp. 83. [Master's Degree Thesis]

Fusco, Alessandro (A.A. 2023/2024) The impact on consumers of different types of communication in the healthy food industry and the role played by AI generated content. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Antonella Buonomo, pp. 87. [Master's Degree Thesis]

Aliberti, Gianmarco (A.A. 2022/2023) How salesperson’s soft skills influence purchase intention through the brand warmth: A study in the luxury automotive industry. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 72. [Master's Degree Thesis]

Martino, Ludovica (A.A. 2022/2023) Impatto delle tecnologie antropomorfizzate sull’intenzione di acquisto di un brand: identificazione del consumatore nel brand. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Antonella Buonomo, pp. 53. [Master's Degree Thesis]

Romano, Livio (A.A. 2022/2023) Optimizing advertising strategies in sports marketing: a comprehensive study of LED banners and banner blindbess during sporting events. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 51. [Master's Degree Thesis]

Pivotti, Matilde (A.A. 2022/2023) What really appeals to the consumer? The effect of environmental claims on healthy (vs unhealthy) food. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 73. [Master's Degree Thesis]

Ricco, Miriam (A.A. 2022/2023) Discovering the role played by the color of packaging in the communication policies of commercial vs luxury brands, in the cosmetics market. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Antonella Buonomo, pp. 59. [Master's Degree Thesis]

Stavolo, Katryn (A.A. 2022/2023) Percezione di rischio: un'analisi comparativa tra raccomandatori di IA e umani sull'intenzione di acquisto e la scelta tra prodotti edonici e utilitaristici. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Antonella Buonomo, pp. 69. [Master's Degree Thesis]

Baracchino, Sofia (A.A. 2022/2023) Femvertising effectiveness: the role of atypicality for non-female product categories. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 115. [Master's Degree Thesis]

Baiocco, Ilaria (A.A. 2022/2023) L'efficacia del proximity marketing nel settore dei beni di lusso e di massa: l'influenza della psychological reactance. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Antonella Buonomo, pp. 69. [Master's Degree Thesis]

Delfino, Silvia (A.A. 2022/2023) Sustainable fashion in marketing: the effect of communication on fashion product evaluations: under which conditions young consumers are more willing to spread positive WOM about a sustainable fashion brand? Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 88. [Master's Degree Thesis]

Marra, Beatrice (A.A. 2022/2023) The impact of femvertising on consumer behaviors in the luxury industry: an examination of the ways in which femvertising focus on exterior beauty in social media influences intention to buy in the luxury sector through consumer self-brand connections. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 88. [Master's Degree Thesis]

Lundin, Lisa Petra Christina (A.A. 2021/2022) Two dimensions of sustainability within the luxury fashion industry. Tesi di Laurea in Sustainable marketing, Luiss Guido Carli, relatore Antonella Buonomo, pp. 92. [Master's Degree Thesis]