A

Aime, Noemi (A.A. 2021/2022) Personality traits and post purchase customer experience: text mining analysis of online reviews. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 57. [Master's Degree Thesis]

B

Baltrukonis, Vilius (A.A. 2022/2023) Man vs. machine: do humans still return higher satisfaction ratings than chatbots in customer service? Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 36. [Master's Degree Thesis]

Bonomi, Giulia (A.A. 2021/2022) Chatbot aesthetic and anthropomorphic design cues effects on customer purchase intention. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 36. [Master's Degree Thesis]

Ballerino, Anthony (A.A. 2021/2022) Green marketing: an exploratory analysis of firms’ green communication strategies on Twitter. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 28. [Bachelor's Degree Thesis]

Barboni, Alessio (A.A. 2020/2021) Prediction of song popularity with a textual and audio based approach. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 30. [Bachelor's Degree Thesis]

C

Chiapatti, Chiara (A.A. 2023/2024) Giving chatbots personality: the effects of chatbot and customer personalities on customer satisfaction. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 52. [Master's Degree Thesis]

Cecere, Rachele (A.A. 2021/2022) The power of #TikTokMadeMeBuyIt & the impact of social medias on purchasing behavior. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 28. [Bachelor's Degree Thesis]

Carosi, Emanuele (A.A. 2021/2022) Using brand reputation as predictor for brand value and stock price. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 24. [Bachelor's Degree Thesis]

Chen, Anqi (A.A. 2020/2021) An empirical study on the impact of streaming media marketing on corporate branding image based on customer perception. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 31. [Bachelor's Degree Thesis]

D

De Leo, Alberto (A.A. 2023/2024) Image classification: transformer models vs BrandImageNet. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 28. [Bachelor's Degree Thesis]

Di Nallo, Isabelle Catherine (A.A. 2022/2023) The interplay between sentiment & political marketing: an analysis of US congressional Tweets. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 59. [Master's Degree Thesis]

Djupesland, Simen (A.A. 2021/2022) Sustainable collections in the fast fashion industry: how consumers evaluate the fast fashion brands after revealing a greenpeace campaign about sustainable collections. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 61. [Master's Degree Thesis]

F

Frestad, Linn (A.A. 2021/2022) Augmented reality (AR) try-on tools effect on customer satisfaction and repurchase intention, moderated by perceived risk and benefits. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 59. [Master's Degree Thesis]

G

Grilli, Alberto Mattia (A.A. 2022/2023) Sound branding: the effect of sonic identity on consumers' brand perception. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 64. [Master's Degree Thesis]

Godø, Karen Margrete (A.A. 2022/2023) The impact of emotive language and informative graphics in driving green consumer engagement. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 47. [Master's Degree Thesis]

H

Holmøy, Nadine Humberset (A.A. 2021/2022) The new AI service world: how important is service provider’s flexibility? Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 53. [Master's Degree Thesis]

K

Kimpel, Maximilian Fritz (A.A. 2023/2024) The luxury brand reputation tracker: a replication study. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 26. [Master's Degree Thesis]

Kjersheim, Kaia Granum (A.A. 2022/2023) Enhancing online customer service: the impact of empathy, active listening and proactive behavior on customer satisfaction. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 46. [Master's Degree Thesis]

Kotecki, Anna (A.A. 2022/2023) The effects of sustainable packaging on consumer behavior. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 42. [Master's Degree Thesis]

L

Le Ngoc, Hoan (A.A. 2021/2022) Digital blockchain capital asset: NFT pricing. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 22. [Bachelor's Degree Thesis]

M

Migliaccio, Martina (A.A. 2022/2023) How (emotional vs concrete) language drives customer engagement: the green influencer marketing case. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 47. [Master's Degree Thesis]

N

Natoli, Alessandro Vittorio (A.A. 2023/2024) Image recognition for brand reputation. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 31. [Bachelor's Degree Thesis]

Nardoni, Lorenzo (A.A. 2021/2022) Gamification in retailing app: how it changes the customer satisfaction. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 40. [Master's Degree Thesis]

P

Pescatore, Mafalda (A.A. 2023/2024) Beyond words: the influence of congruent emojis on chatbot’s perceived competence and customer satisfaction. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 63. [Master's Degree Thesis]

Piccone, Alice (A.A. 2022/2023) Analyzing the emotional and cognitive aspects of the customer experience: a text mining analysis. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 47. [Master's Degree Thesis]

Pugliese, Francesca (A.A. 2021/2022) Analyzing the effects of background setting in the online selling ceremony on clients’ willingness to buy. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 54. [Master's Degree Thesis]

Perrone, Cristiano (A.A. 2021/2022) Explainability in churn prediction models. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 21. [Bachelor's Degree Thesis]

Pagliari, Nicolò (A.A. 2020/2021) Unleash these memes! How brands can extract topics from usergenerated images. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 38. [Bachelor's Degree Thesis]

R

Rosatelli, Davide (A.A. 2020/2021) Comparison of topic analysis: an exploratory research on the variations of topic modelling algorithms. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 25. [Bachelor's Degree Thesis]

S

Salvo, Alice (A.A. 2023/2024) Virtual persuasion in services: exploring the impact of virtual influencers on customer purchase intention in the digital era. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 58. [Master's Degree Thesis]

Spagnol, Aurora (A.A. 2020/2021) Using voice analytics to explain podcast e-WOM. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 30. [Bachelor's Degree Thesis]

Z

Zulian, Valerio (A.A. 2023/2024) The coolness factor, investigating its role in co-branding strategies and consumer purchase intentions. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 32. [Master's Degree Thesis]

Zaccardi, Francesca (A.A. 2022/2023) Twitter and political trust: an empirical NLP study on US Congress elections. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 28. [Bachelor's Degree Thesis]