Colasanti, Consuelo (A.A. 2015/2016) Toward the omnichannel experience: how luxury brands can use the language on social networks to influence the purchasing decision process. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 126. [Master's Degree Thesis]

Giri, Marco (A.A. 2015/2016) Improving the retail experience by using in store high tech tools an explorative analysis. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 85. [Master's Degree Thesis]

Di Meo, Natalia (A.A. 2015/2016) The effect of narrative ads on brand attitude and WOM: the moderating role of language concreteness. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 135. [Master's Degree Thesis]

Barlozzini, Marta (A.A. 2015/2016) The effect of narrative ads worded in concrete language on consumer cognition and emotion: the case of an unknown brand. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 108. [Master's Degree Thesis]

Gizzi, Caterina (A.A. 2015/2016) The effects of experiential visual merchandising on store image, shopping intentions and WOM: an experimental study. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 107. [Master's Degree Thesis]

Anselmi, Luca (A.A. 2015/2016) Need for touch vs e-commerce channel. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 65. [Master's Degree Thesis]

Occhipinti, Andrea (A.A. 2014/2015) E-commerce: a study upon the connection between brands nature and shopping drivers relevance in on-line purchasing decisions. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 127. [Master's Degree Thesis]

Cardone, Flaminia (A.A. 2014/2015) How American and Italian consumers perceive e made in Italy fashion and food: a marketing analysis trough language. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 123. [Master's Degree Thesis]

Cassaniti, Martina (A.A. 2014/2015) Luxury consumption and sustainability. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 158. [Master's Degree Thesis]

Iacoletti, Claudia (A.A. 2014/2015) Made in Italy in the tobacco’s sector: an asset for the internationalisation. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 170. [Master's Degree Thesis]

Cacciapuoti, Alessio (A.A. 2014/2015) E-commerce nel settore moda: l’esperienza multicanale integrata tra servizio online e retail. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 99. [Master's Degree Thesis]

Amaolo, Marta (A.A. 2014/2015) Sustainability versus luxury: a literature review. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, [Master's Degree Thesis]

Grassetti, Daniele (A.A. 2014/2015) The effect of need for touch on consumer behavior. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 93. [Master's Degree Thesis]

D'Anolfo, Marco (A.A. 2014/2015) The impact of corporate sustainability on the perception of consumers in the industry of luxury brands. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 127. [Master's Degree Thesis]

Lo Cascio, Eugenia (A.A. 2014/2015) Green marketing, communication frames and luxury: an infield exploratory study on the role of emotions. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 117. [Master's Degree Thesis]

Proietti, Cecilia (A.A. 2014/2015) Physical balance and sustainable consumer behaviour: an empirical study on the role of comfort. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 99. [Master's Degree Thesis]

Mangione, Carlotta (A.A. 2014/2015) The effect of touching the product in consumer behaviour: the case of hi-tech versus luxury. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 77. [Master's Degree Thesis]

Gobbo, Riccardo (A.A. 2014/2015) The role of balance on luxury and sustainable consumption choices. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 113. [Master's Degree Thesis]

Fanini, Annie (A.A. 2014/2015) Consumer behaviour in the luxury industry: the role of sustainability. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Cesare Amatulli, pp. 141. [Master's Degree Thesis]

Sartarelli, Giorgio (A.A. 2014/2015) How to communicate sustainable products: an explorative study on the role of emotions. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Cesare Amatulli, pp. 65. [Master's Degree Thesis]

Altoviti, Davide (A.A. 2014/2015) The role of equilibrium in visual merchandising: a focus on green luxury products. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Cesare Amatulli, pp. 97. [Master's Degree Thesis]