Master's Degree Thesis

Fanini, Annie (A.A. 2014/2015) Consumer behaviour in the luxury industry: the role of sustainability. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Cesare Amatulli, pp. 141. [Master's Degree Thesis]

Sartarelli, Giorgio (A.A. 2014/2015) How to communicate sustainable products: an explorative study on the role of emotions. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Cesare Amatulli, pp. 65. [Master's Degree Thesis]

Altoviti, Davide (A.A. 2014/2015) The role of equilibrium in visual merchandising: a focus on green luxury products. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Cesare Amatulli, pp. 97. [Master's Degree Thesis]

Palma, Elena (A.A. 2013/2014) Communication of sustainable products and consumer behavior: a literary review. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 134. [Master's Degree Thesis]

Reali, Veronica (A.A. 2013/2014) An exploratory study on the luxury concept and business evolution: the meaning of real luxury. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 78. [Master's Degree Thesis]

De Angelis, Mila (A.A. 2013/2014) How effectively communicate sustainable luxury: an emperical study. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 104. [Master's Degree Thesis]

Paolini, Michele (A.A. 2013/2014) Sustainable innovations for brand heritage enhancement: the Florian 1720 case study. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 118. [Master's Degree Thesis]

Del Regno, Anna (A.A. 2012/2013) Drivers and future perspectives of omnichannel retailing: the cases of John Lewis and Macy's. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 96. [Master's Degree Thesis]

Santoro, Ilaria (A.A. 2012/2013) Older consumer’s cognitive age: shopping context effects on the consumption of self-enhancing vs self-unrelated brands. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 101. [Master's Degree Thesis]

Bugakova, Irina (A.A. 2012/2013) The Russian luxury fashion goods market: development and perspectives. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 85. [Master's Degree Thesis]

Carvignese, Marco (A.A. 2012/2013) The most efficient and effective retail strategy in the Italian pleasure boating sector: the integrated offer. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 140. [Master's Degree Thesis]

Speciale, Vincenzo (A.A. 2012/2013) The relationship between fast fashion and luxury brands: a field research in the UK market. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 116. [Master's Degree Thesis]

Wang, Carolina (A.A. 2012/2013) The rising new Chinese consumer in the global luxury market. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 82. [Master's Degree Thesis]

Nuvoli, Eleonora (A.A. 2012/2013) The semiotics of luxury and fashion brands advertising: a literature review. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 121. [Master's Degree Thesis]

Xodo, Morena (A.A. 2012/2013) Exploring determinants of vintage luxury goods purchasing: a laddering technique approach. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 129. [Master's Degree Thesis]

Iodice, Manuela (A.A. 2012/2013) Print advertising: the semiotic approach for luxury fashion brands. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 170. [Master's Degree Thesis]