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Number of items: 30.

Rossi, Camilla (A.A. 2019/2020) Artificial intelligence in the luxury and fashion industry: how communication of AI impacts on consumers’ perception of the luxury of products and brand. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 99. [Master's Degree Thesis]

Illiano, Sara (A.A. 2019/2020) How CSR affects brand equity: the case of the Italian fashion industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 114. [Master's Degree Thesis]

Laudazi, Jacopo (A.A. 2019/2020) How to solve overchoice in the consumer decision making process? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 193. [Master's Degree Thesis]

Peparini, Carlandrea (A.A. 2019/2020) Implementation of nutrInform battery system, the Italian answer to guide towards a healthier choice: a quantitative analysis with multiple traffic light FOP label. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 127. [Master's Degree Thesis]

Campanella, Federico (A.A. 2019/2020) Multisensory packaging in the food market: the role of colour manipulation to reach food well being. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 101. [Master's Degree Thesis]

Coggiola, Matteo (A.A. 2019/2020) The differential impact of gendered and gender-neutral communication on brand equity: a study on children apparel industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 101. [Master's Degree Thesis]

Palocci, Chiara (A.A. 2019/2020) The use of digital learning as a marketing tool to increase employees’ engagement: the AXA case study. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 182. [Master's Degree Thesis]

Ortisi, Giulia (A.A. 2019/2020) The relationship between innovation and creative climate: a quantitative study on the effects of creative climate dimensions on individual innovation behaviour. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Maria Isabella Leone, pp. 100. [Master's Degree Thesis]

Tasselli, Marco (A.A. 2019/2020) Which is the most effective message to promote plant based food products? An analysis of consumers' responses using the implicit theory to segment the market. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 125. [Master's Degree Thesis]

Schühle, Moritz Fritz Klaus (A.A. 2019/2020) The charm of vintage in the car industry: what drivers demand and price of classic cars. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 121. [Master's Degree Thesis]

Guerrero Ramos, Santiago (A.A. 2019/2020) The effect of international players’ acquisition on the brand value of sports clubs by the example of English, Spanish and Italian first division football clubs. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 54. [Master's Degree Thesis]

Pirone, Chiara (A.A. 2019/2020) The strength of a community: the power of content marketing in the Elis case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 111. [Master's Degree Thesis]

Lavini, Ludovico (A.A. 2019/2020) Front of pack labelling and consumer perception: through the lens of social media. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 142. [Master's Degree Thesis]

Cantepe, Tugce (A.A. 2018/2019) The right information at the right time: how Philips can optimize touchpoints along the customer decision journey in the Airfryer market. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 65. [Master's Degree Thesis]

Giobbi, Renzo (A.A. 2018/2019) Drivers of consumers' resistence to smart speakers. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 85. [Master's Degree Thesis]

D'Onofrio, Pietro (A.A. 2018/2019) Influencer marketing: micro influencers vs macro influencers. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 177. [Master's Degree Thesis]

Cerquetani, Diana (A.A. 2018/2019) An analysis of the Japanese eyewear market: the Sunglasses case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 160. [Master's Degree Thesis]

Siciliano, Ludovica (A.A. 2018/2019) The effect of country of origin on consumer's purchase behaviour: a study of the Chinese fashion industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 201. [Master's Degree Thesis]

Lo Giudice, Cecilia (A.A. 2018/2019) The future of voice: a study on consumer behaviour in the voice assistant's ecosystem. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 136. [Master's Degree Thesis]

Cravero, Davide (A.A. 2018/2019) The necessity and outcomes of brand portfolio optimization of FMCG companies while entering different foreign markets: the case of Fater S.p.a. in Russia. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 100. [Master's Degree Thesis]

Nardò, Francesco (A.A. 2018/2019) Developing an experiential marketing strategy, through a co-branding alliance: the case of Podhio Dolomiti Cortina ski school. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 152. [Master's Degree Thesis]

Chiarello, Nicole (A.A. 2018/2019) Is it the watch that marks the time or the time that marks the watch? Analysis of the vintage effect on the watch industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 128. [Master's Degree Thesis]

Califano, Marco (A.A. 2018/2019) Omnichannel strategy: evolution and managerial implications with focus on Gucci case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 120. [Master's Degree Thesis]

Ragazzoni, Alessia (A.A. 2018/2019) The food market: an overview of related regulations and an analysis of the main actors involved into the non market strategies. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 149. [Master's Degree Thesis]

Zito, Sara (A.A. 2018/2019) The importance of packaging in cosmetics: is it possible to alter consumers' perceptions? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 104. [Master's Degree Thesis]

Gambicorti, Antea (A.A. 2018/2019) Food marketing: the front of pack label case and the holistic approach to food wellbeing. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 106. [Master's Degree Thesis]

Vergassola, Ilaria (A.A. 2018/2019) Prerequisites and outcomes of glocalization of marketing strategies by international retailers: the case study of IKEA and home depot in China. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 122. [Master's Degree Thesis]

Falco, Santi (A.A. 2018/2019) The global local dilemma in the marketing mix: a comparison of Italian and Russian consumers' perceptions of American fast food restaurants. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 106. [Master's Degree Thesis]

Filazzola, Anna (A.A. 2018/2019) Forecasting: the application of fashion forecasting methods to the food industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 107. [Master's Degree Thesis]

Tomassoni, Gaia (A.A. 2018/2019) The digital customer journey experience in the automotive sector: adopting virtual reality test drives. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 151. [Master's Degree Thesis]

This list was generated on Thu Jun 24 05:58:35 2021 CEST.