A

Avan, Tolga (A.A. 2022/2023) Craftsmanship and luxiry: a sustainable marriage for strategic value. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 73. [Master's Degree Thesis]

B

Babilotte, Yelena (A.A. 2022/2023) The power to diffuse change within the contemporary luxury industry: exploring the influence of quiet luxury. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 83. [Master's Degree Thesis]

Biggio, Silvia (A.A. 2021/2022) The role of sustainability in brand community engagement within food sharing platforms. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 131. [Master's Degree Thesis]

Bellocchio, Giorgia (A.A. 2021/2022) Sustainability, a new player in the field. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 90. [Master's Degree Thesis]

Barbaro, Elena (A.A. 2021/2022) The drivers of acceptance and avoidance of CSR based business models: evidence from the sport industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 161. [Master's Degree Thesis]

Brozzi, Giacomo (A.A. 2020/2021) The case of NBC universal's platform Peacock and the aftermath of Covid-19 in the cinema industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Luca Pirolo, pp. 91. [Master's Degree Thesis]

Bredstennslien Johansson, Gabriel Sven Johannes (A.A. 2020/2021) Exploring the possibilities for MaaS in the everyday mobility: a qualitative study of pilot projects in different phases. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Luigi Nasta, pp. 101. [Master's Degree Thesis]

C

Ceddia, Claudia (A.A. 2022/2023) Innovation and data as tool: the importance of digital sales channel: the Amazon Pay per click (PPC) case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 97. [Master's Degree Thesis]

Civitelli, Lucrezia (A.A. 2022/2023) Luxury fashion brands in the metaverse: the antecedents of customer brand engagement. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 116. [Master's Degree Thesis]

Courtot, Ysalis (A.A. 2021/2022) Is the chatbot enough to humanize the French customer experience in e-retail? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Daniele D'Ambrosio, pp. 88. [Master's Degree Thesis]

Carbone, Chiara (A.A. 2021/2022) Sustainable fashion industry: user response towards green message. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 91. [Master's Degree Thesis]

Corradini, Alessia (A.A. 2021/2022) An empirical study of customer satisfaction in the Italian railway industry: a focus on IBM case study. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 105. [Master's Degree Thesis]

Calcavento, Matteo (A.A. 2021/2022) The importance of content marketing in companies: case study Nautal Smart Sailing S.L. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 117. [Master's Degree Thesis]

Cristin, Roberta (A.A. 2020/2021) The impact of a new distribution centre on the delivery performance: the Risparmio Casa case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Pietro De Giovanni, pp. 93. [Master's Degree Thesis]

Cialfi, Giovanna (A.A. 2020/2021) Reinventing Swiss luxury watchmaking retail in the Covid era: the impact of consumer facing technologies on offline and online CX. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 85. [Master's Degree Thesis]

Ciattaglia, Federica (A.A. 2020/2021) The role of perfume packaging in the online shopping context: a focus on the new e-commerce trend in luxury industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 96. [Master's Degree Thesis]

Campanella, Federico (A.A. 2019/2020) Multisensory packaging in the food market: the role of colour manipulation to reach food well being. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 101. [Master's Degree Thesis]

Coggiola, Matteo (A.A. 2019/2020) The differential impact of gendered and gender-neutral communication on brand equity: a study on children apparel industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 101. [Master's Degree Thesis]

Cantepe, Tugce (A.A. 2018/2019) The right information at the right time: how Philips can optimize touchpoints along the customer decision journey in the Airfryer market. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 65. [Master's Degree Thesis]

Cerquetani, Diana (A.A. 2018/2019) An analysis of the Japanese eyewear market: the Sunglasses case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 160. [Master's Degree Thesis]

Cravero, Davide (A.A. 2018/2019) The necessity and outcomes of brand portfolio optimization of FMCG companies while entering different foreign markets: the case of Fater S.p.a. in Russia. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 100. [Master's Degree Thesis]

Chiarello, Nicole (A.A. 2018/2019) Is it the watch that marks the time or the time that marks the watch? Analysis of the vintage effect on the watch industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 128. [Master's Degree Thesis]

Califano, Marco (A.A. 2018/2019) Omnichannel strategy: evolution and managerial implications with focus on Gucci case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 120. [Master's Degree Thesis]

D

Di Balsamo, Maria Assunta (A.A. 2022/2023) Elevating customer experience in the fashion and luxury industry: the impact of a customer platform on the customer decision journey. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 80. [Master's Degree Thesis]

Della Sala, Irene (A.A. 2022/2023) Mapping the metaverse: interdisciplinary insights and experimental studies into its implications in the development of attitudes, emotions and behaviors towards high-end fashion products. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 122. [Master's Degree Thesis]

Di Filippo, Luca (A.A. 2021/2022) nu3, the rebranding process. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 49. [Master's Degree Thesis]

D'Onofrio, Pietro (A.A. 2018/2019) Influencer marketing: micro influencers vs macro influencers. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 177. [Master's Degree Thesis]

F

Francavilla, Viviana (A.A. 2022/2023) The exclusivity and accessibility paradox: the metaverse and luxury brands. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 99. [Master's Degree Thesis]

Falbo, Chiara (A.A. 2020/2021) B2B e-commerce implementation as innovation to impact firm’s performance and delivery: the Afar S.r.l. case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Pietro De Giovanni, pp. 68. [Master's Degree Thesis]

Finistauri, Piera (A.A. 2020/2021) Fashion sustainability: the consumers’ point of view. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 84. [Master's Degree Thesis]

Falco, Santi (A.A. 2018/2019) The global local dilemma in the marketing mix: a comparison of Italian and Russian consumers' perceptions of American fast food restaurants. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 106. [Master's Degree Thesis]

Filazzola, Anna (A.A. 2018/2019) Forecasting: the application of fashion forecasting methods to the food industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 107. [Master's Degree Thesis]

G

Guaraglia, Virginia (A.A. 2022/2023) The impact of the metaverse on the luxury industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 108. [Master's Degree Thesis]

Griva, Elisabetta (A.A. 2022/2023) The omnichannel strategy: how luxury brands can successfully implement a seamless and cohesive customer journey. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 125. [Master's Degree Thesis]

Giustozzi, Diego Maria (A.A. 2022/2023) The trust: relationship between bank and customer in the digital age. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 106. [Master's Degree Thesis]

Gallo Curcio, Micol (A.A. 2021/2022) Cross-channel synergies and complementarities in luxury e-commerce and their implications for online diversification. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Pietro De Giovanni, pp. 79. [Master's Degree Thesis]

Gaillard, Alice (A.A. 2021/2022) The digital transformation of the retail sector: can the dematerialized prospectuses replace paper prospectuses? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Behzad Maleki Vishkaei, pp. 79. [Master's Degree Thesis]

Giannini, Chiara (A.A. 2021/2022) Eco-friendly conducts and gender equality: how they are incorporated and influence FMCG organizations. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 67. [Master's Degree Thesis]

Gilberti, Clara (A.A. 2020/2021) Woke washing: how fast fashion companies unfairly profit from social causes: can a certification label for brand activism overcome the problem? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 70. [Master's Degree Thesis]

Gigliozzi, Mariagiulia (A.A. 2019/2020) Sustainability in the food industry: a characterization of on pack sustainability labels. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 110. [Master's Degree Thesis]

Guerrero Ramos, Santiago (A.A. 2019/2020) The effect of international players’ acquisition on the brand value of sports clubs by the example of English, Spanish and Italian first division football clubs. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 54. [Master's Degree Thesis]

Giobbi, Renzo (A.A. 2018/2019) Drivers of consumers' resistence to smart speakers. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 85. [Master's Degree Thesis]

Gambicorti, Antea (A.A. 2018/2019) Food marketing: the front of pack label case and the holistic approach to food wellbeing. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 106. [Master's Degree Thesis]

H

Habib, Giordano (A.A. 2020/2021) Omnichannel strategies in the luxury market: analysis of consumer behavior in the purchase of new and pre owned luxury watch. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 113. [Master's Degree Thesis]

I

Iovino, Marilena (A.A. 2022/2023) Artification in luxury fashion brands: art limited edition collaborations and art foundations: a comparative study of the effects on the perceived personality and exclusivity of the brand. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 86. [Master's Degree Thesis]

Ianiro, Flaminia (A.A. 2020/2021) The blurring of border between online and offline channels: the crucial factors for a successful implementation of omnichannel strrategies. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 95. [Master's Degree Thesis]

Illiano, Sara (A.A. 2019/2020) How CSR affects brand equity: the case of the Italian fashion industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 114. [Master's Degree Thesis]

K

Krivoshchekova, Yulia (A.A. 2020/2021) Impact of cultural aspects influencing an omnichannel retailing of the global beauty and personal care companies operating on the developed and emerging foreign markets: the case of Sephora in Italy and Russia. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 95. [Master's Degree Thesis]

Karlsson, Anna Alice Josefina (A.A. 2020/2021) Implementing sustainability in a fast growing scale up company: a case study in the MedTech industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Maria Isabella Leone, pp. 143. [Master's Degree Thesis]

L

Luo, Qingyun (A.A. 2020/2021) Research on Carrefour China marketing strategy for the new retail era. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 72. [Master's Degree Thesis]

Langella, Eliana (A.A. 2020/2021) How artificial intelligence is impacting on marketing research strategy action cycle? A multiple case study approach to the beauty industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 78. [Master's Degree Thesis]

Laudazi, Jacopo (A.A. 2019/2020) How to solve overchoice in the consumer decision making process? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 193. [Master's Degree Thesis]

Lavini, Ludovico (A.A. 2019/2020) Front of pack labelling and consumer perception: through the lens of social media. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 142. [Master's Degree Thesis]

Lo Giudice, Cecilia (A.A. 2018/2019) The future of voice: a study on consumer behaviour in the voice assistant's ecosystem. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 136. [Master's Degree Thesis]

M

Molinari, Giulia (A.A. 2022/2023) Consumer behavior towards consumption, disposal, and awareness of household e-waste: a study in Portugal. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 80. [Master's Degree Thesis]

Maculani, Giulia (A.A. 2022/2023) Immersive storytelling to customize the luxury purchasing experience: a way to attract Gen Z. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 110. [Master's Degree Thesis]

Menozzi, Beatrice (A.A. 2022/2023) The integration of luxury brands and fashion rental systems: entrepreneurial drivers and impact on consumers' adoption rate. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 89. [Master's Degree Thesis]

Mazza, Nicole (A.A. 2021/2022) How is the application of the social media strategies impacting on the brand awareness? A multiple cases study approach to the luxury cosmetics industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 104. [Master's Degree Thesis]

Mosca, Ludovica (A.A. 2021/2022) The effect of NFTs on brand authenticity in the luxury fashion industry: evidence from generation Y and Z. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Carlo Fei, pp. 73. [Master's Degree Thesis]

Maggi, Carlotta (A.A. 2021/2022) The fight against food waste: an empirical study on the antecedents of the primary grocery shoppers' rejection of suboptimal food. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 87. [Master's Degree Thesis]

Marrone, Francesca (A.A. 2020/2021) The evolution of the omnichannel: how new trends are reshaping strategy and services. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 128. [Master's Degree Thesis]

Ma, Keyi (A.A. 2020/2021) How materialism and public self consciousness influence the purchase intention of luxury goods: evidence from China. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 123. [Master's Degree Thesis]

Mengoni, Cristiano (A.A. 2020/2021) How the scouting process for young football players has changed with the advent of technological software: a case study on the P&P company and Calciotel Software. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 112. [Master's Degree Thesis]

N

Natale, Erika (A.A. 2021/2022) The antecedents of Italian sounding: an empirical study on the perception of Italian food by foreign consumers. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 120. [Master's Degree Thesis]

Nemni, Orly (A.A. 2021/2022) Implementing serendipity into recommender systems: empirical consequences and effects on customer satisfaction and perceived utility. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 109. [Master's Degree Thesis]

Nardò, Francesco (A.A. 2018/2019) Developing an experiential marketing strategy, through a co-branding alliance: the case of Podhio Dolomiti Cortina ski school. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 152. [Master's Degree Thesis]

O

Oustric, Carla (A.A. 2022/2023) The impact of brand heritage on the customer perceived value and purchasing decisions in the luxury market. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 63. [Master's Degree Thesis]

Orza, Martina (A.A. 2021/2022) When is the perception of luxury lost? A qualitative study to identify factors from a consumer’s perspective. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 77. [Master's Degree Thesis]

Ortisi, Giulia (A.A. 2019/2020) The relationship between innovation and creative climate: a quantitative study on the effects of creative climate dimensions on individual innovation behaviour. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Maria Isabella Leone, pp. 100. [Master's Degree Thesis]

P

Peparini, Carlandrea (A.A. 2019/2020) Implementation of nutrInform battery system, the Italian answer to guide towards a healthier choice: a quantitative analysis with multiple traffic light FOP label. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 127. [Master's Degree Thesis]

Palocci, Chiara (A.A. 2019/2020) The use of digital learning as a marketing tool to increase employees’ engagement: the AXA case study. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 182. [Master's Degree Thesis]

Pirone, Chiara (A.A. 2019/2020) The strength of a community: the power of content marketing in the Elis case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 111. [Master's Degree Thesis]

R

Raux, Julie (A.A. 2021/2022) A gap: eco friendly apparel consumption lagged behind sustainable food development. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 120. [Master's Degree Thesis]

Rossi, Camilla (A.A. 2019/2020) Artificial intelligence in the luxury and fashion industry: how communication of AI impacts on consumers’ perception of the luxury of products and brand. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 99. [Master's Degree Thesis]

Ragazzoni, Alessia (A.A. 2018/2019) The food market: an overview of related regulations and an analysis of the main actors involved into the non market strategies. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 149. [Master's Degree Thesis]

S

Setiawan, Angelica Yoseca (A.A. 2022/2023) Unveiling main trends affecting the fast-evolving Indonesian customers: customer-based perspective on opportunities and challemges for made in Italy brands in the fashion industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 84. [Master's Degree Thesis]

Savarese, Federica (A.A. 2022/2023) The impact of fashion collaboration break-up on customer perception of product equity and brand equity: the case of Adidas-Yeezy and Kanye West. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 89. [Master's Degree Thesis]

Stoto, Chiara (A.A. 2022/2023) Exploring the influence of a blockchain-based traceability label on consumer's purchase intention in the food service industry: a field research on the mediating role of perceived quality and the moderating role of hedonic versus utilitarian product. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 107. [Master's Degree Thesis]

Signati, Alessandra Maria (A.A. 2021/2022) Digitalization matters: make room for the newcomers virtual influencer. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 112. [Master's Degree Thesis]

Scatassa, Veronica (A.A. 2020/2021) Influencer marketing for small medium enterprises in the Italian context. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 86. [Master's Degree Thesis]

Suma, Cecilia (A.A. 2020/2021) Digital CX: customer engagement implications after Covid-19 in Italian museums. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 94. [Master's Degree Thesis]

Staiano, Susanna (A.A. 2020/2021) Data privacy and self disclosure: an exploratory analysis of online consumers' behaviour. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 89. [Master's Degree Thesis]

Savino, Fabio (A.A. 2020/2021) Direct email marketing in higher education sector: how personalized messages and emoji influence perceived social presence and willingness to open. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 94. [Master's Degree Thesis]

Schühle, Moritz Fritz Klaus (A.A. 2019/2020) The charm of vintage in the car industry: what drivers demand and price of classic cars. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 121. [Master's Degree Thesis]

Siciliano, Ludovica (A.A. 2018/2019) The effect of country of origin on consumer's purchase behaviour: a study of the Chinese fashion industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 201. [Master's Degree Thesis]

T

Turriziani, Carlotta Joy (A.A. 2020/2021) The impact of sustainability in higher education institutions. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 104. [Master's Degree Thesis]

Tasselli, Marco (A.A. 2019/2020) Which is the most effective message to promote plant based food products? An analysis of consumers' responses using the implicit theory to segment the market. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 125. [Master's Degree Thesis]

Tomassoni, Gaia (A.A. 2018/2019) The digital customer journey experience in the automotive sector: adopting virtual reality test drives. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 151. [Master's Degree Thesis]

V

Vadalà, Ornella (A.A. 2022/2023) The power of avatar marketing: enhancing customer experience. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 82. [Master's Degree Thesis]

Vacca, Alessandro (A.A. 2020/2021) Designing an omnichannel distribution network: the case of Abitare 1967. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Pietro De Giovanni, pp. 148. [Master's Degree Thesis]

Vergassola, Ilaria (A.A. 2018/2019) Prerequisites and outcomes of glocalization of marketing strategies by international retailers: the case study of IKEA and home depot in China. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 122. [Master's Degree Thesis]

Y

Yao, Pengyuan (A.A. 2021/2022) Exploring the effect of ESG activities on consumer’s purchase intention with psychology distance and product involvement as moderator. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 69. [Master's Degree Thesis]

Yu, Wan (A.A. 2020/2021) A research on the construction mechanism of an IoT ecosystem brand: based on the cases of Yingkang life’s exploration in the field of big health. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 82. [Master's Degree Thesis]

Z

Zhou, Ziqi (A.A. 2020/2021) The mechanism of key opinion leader’s influence on luxury consumers’ purchasing behavior. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 101. [Master's Degree Thesis]

Zito, Sara (A.A. 2018/2019) The importance of packaging in cosmetics: is it possible to alter consumers' perceptions? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 104. [Master's Degree Thesis]