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Number of items: 55.

B

Brozzi, Giacomo (A.A. 2020/2021) The case of NBC universal's platform Peacock and the aftermath of Covid-19 in the cinema industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Luca Pirolo, pp. 91. [Master's Degree Thesis]

Bredstennslien Johansson, Gabriel Sven Johannes (A.A. 2020/2021) Exploring the possibilities for MaaS in the everyday mobility: a qualitative study of pilot projects in different phases. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Luigi Nasta, pp. 101. [Master's Degree Thesis]

C

Cristin, Roberta (A.A. 2020/2021) The impact of a new distribution centre on the delivery performance: the Risparmio Casa case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Pietro De Giovanni, pp. 93. [Master's Degree Thesis]

Cialfi, Giovanna (A.A. 2020/2021) Reinventing Swiss luxury watchmaking retail in the Covid era: the impact of consumer facing technologies on offline and online CX. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 85. [Master's Degree Thesis]

Ciattaglia, Federica (A.A. 2020/2021) The role of perfume packaging in the online shopping context: a focus on the new e-commerce trend in luxury industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 96. [Master's Degree Thesis]

Campanella, Federico (A.A. 2019/2020) Multisensory packaging in the food market: the role of colour manipulation to reach food well being. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 101. [Master's Degree Thesis]

Coggiola, Matteo (A.A. 2019/2020) The differential impact of gendered and gender-neutral communication on brand equity: a study on children apparel industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 101. [Master's Degree Thesis]

Cantepe, Tugce (A.A. 2018/2019) The right information at the right time: how Philips can optimize touchpoints along the customer decision journey in the Airfryer market. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 65. [Master's Degree Thesis]

Cerquetani, Diana (A.A. 2018/2019) An analysis of the Japanese eyewear market: the Sunglasses case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 160. [Master's Degree Thesis]

Cravero, Davide (A.A. 2018/2019) The necessity and outcomes of brand portfolio optimization of FMCG companies while entering different foreign markets: the case of Fater S.p.a. in Russia. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 100. [Master's Degree Thesis]

Chiarello, Nicole (A.A. 2018/2019) Is it the watch that marks the time or the time that marks the watch? Analysis of the vintage effect on the watch industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 128. [Master's Degree Thesis]

Califano, Marco (A.A. 2018/2019) Omnichannel strategy: evolution and managerial implications with focus on Gucci case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 120. [Master's Degree Thesis]

D

D'Onofrio, Pietro (A.A. 2018/2019) Influencer marketing: micro influencers vs macro influencers. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 177. [Master's Degree Thesis]

F

Falbo, Chiara (A.A. 2020/2021) B2B e-commerce implementation as innovation to impact firm’s performance and delivery: the Afar S.r.l. case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Pietro De Giovanni, pp. 68. [Master's Degree Thesis]

Finistauri, Piera (A.A. 2020/2021) Fashion sustainability: the consumers’ point of view. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 84. [Master's Degree Thesis]

Falco, Santi (A.A. 2018/2019) The global local dilemma in the marketing mix: a comparison of Italian and Russian consumers' perceptions of American fast food restaurants. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 106. [Master's Degree Thesis]

Filazzola, Anna (A.A. 2018/2019) Forecasting: the application of fashion forecasting methods to the food industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 107. [Master's Degree Thesis]

G

Gilberti, Clara (A.A. 2020/2021) Woke washing: how fast fashion companies unfairly profit from social causes: can a certification label for brand activism overcome the problem? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 70. [Master's Degree Thesis]

Gigliozzi, Mariagiulia (A.A. 2019/2020) Sustainability in the food industry: a characterization of on pack sustainability labels. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 110. [Master's Degree Thesis]

Guerrero Ramos, Santiago (A.A. 2019/2020) The effect of international players’ acquisition on the brand value of sports clubs by the example of English, Spanish and Italian first division football clubs. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 54. [Master's Degree Thesis]

Giobbi, Renzo (A.A. 2018/2019) Drivers of consumers' resistence to smart speakers. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 85. [Master's Degree Thesis]

Gambicorti, Antea (A.A. 2018/2019) Food marketing: the front of pack label case and the holistic approach to food wellbeing. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 106. [Master's Degree Thesis]

H

Habib, Giordano (A.A. 2020/2021) Omnichannel strategies in the luxury market: aznalysis of consumer behavior in the purchase of new and pre ownrd luxury watch. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 113. [Master's Degree Thesis]

I

Ianiro, Flaminia (A.A. 2020/2021) The blurring of border between online and offline channels: the crucial factors for a successful implementation of omnichannel strrategies. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 95. [Master's Degree Thesis]

Illiano, Sara (A.A. 2019/2020) How CSR affects brand equity: the case of the Italian fashion industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 114. [Master's Degree Thesis]

K

Krivoshchekova, Yulia (A.A. 2020/2021) Impact of cultural aspects influencing an omnichannel retailing of the global beauty and personal care companies operating on the developed and emerging foreign markets: the case of Sephora in Italy and Russia. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 95. [Master's Degree Thesis]

Karlsson, Anna Alice Josefina (A.A. 2020/2021) Implementing sustainability in a fast growing scale up company: a case study in the MedTech industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Maria Isabella Leone, pp. 143. [Master's Degree Thesis]

L

Luo, Qingyun (A.A. 2020/2021) Research on Carrefour China marketing strategy for the new retail era. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 72. [Master's Degree Thesis]

Langella, Eliana (A.A. 2020/2021) How artificial intelligence is impacting on marketing research strategy action cycle? A multiple case study approach to the beauty industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 78. [Master's Degree Thesis]

Laudazi, Jacopo (A.A. 2019/2020) How to solve overchoice in the consumer decision making process? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 193. [Master's Degree Thesis]

Lavini, Ludovico (A.A. 2019/2020) Front of pack labelling and consumer perception: through the lens of social media. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 142. [Master's Degree Thesis]

Lo Giudice, Cecilia (A.A. 2018/2019) The future of voice: a study on consumer behaviour in the voice assistant's ecosystem. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 136. [Master's Degree Thesis]

M

Marrone, Francesca (A.A. 2020/2021) The evolution of the omnichannel: how new trends are reshaping strategy and services. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 128. [Master's Degree Thesis]

Ma, Keyi (A.A. 2020/2021) How materialism and public self consciousness influence the purchase intention of luxury goods: evidence from China. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 123. [Master's Degree Thesis]

Mengoni, Cristiano (A.A. 2020/2021) How the scouting process for young football players has changed with the advent of technological software: a case study on the P&P company and Calciotel Software. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 112. [Master's Degree Thesis]

N

Nardò, Francesco (A.A. 2018/2019) Developing an experiential marketing strategy, through a co-branding alliance: the case of Podhio Dolomiti Cortina ski school. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 152. [Master's Degree Thesis]

O

Ortisi, Giulia (A.A. 2019/2020) The relationship between innovation and creative climate: a quantitative study on the effects of creative climate dimensions on individual innovation behaviour. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Maria Isabella Leone, pp. 100. [Master's Degree Thesis]

P

Peparini, Carlandrea (A.A. 2019/2020) Implementation of nutrInform battery system, the Italian answer to guide towards a healthier choice: a quantitative analysis with multiple traffic light FOP label. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 127. [Master's Degree Thesis]

Palocci, Chiara (A.A. 2019/2020) The use of digital learning as a marketing tool to increase employees’ engagement: the AXA case study. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 182. [Master's Degree Thesis]

Pirone, Chiara (A.A. 2019/2020) The strength of a community: the power of content marketing in the Elis case. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 111. [Master's Degree Thesis]

R

Rossi, Camilla (A.A. 2019/2020) Artificial intelligence in the luxury and fashion industry: how communication of AI impacts on consumers’ perception of the luxury of products and brand. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 99. [Master's Degree Thesis]

Ragazzoni, Alessia (A.A. 2018/2019) The food market: an overview of related regulations and an analysis of the main actors involved into the non market strategies. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 149. [Master's Degree Thesis]

S

Scatassa, Veronica (A.A. 2020/2021) Influencer marketing for small medium enterprises in the Italian context. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 86. [Master's Degree Thesis]

Suma, Cecilia (A.A. 2020/2021) Digital CX: customer engagement implications after Covid-19 in Italian museums. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 94. [Master's Degree Thesis]

Staiano, Susanna (A.A. 2020/2021) Data privacy and self disclosure: an exploratory analysis of online consumers' behaviour. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 89. [Master's Degree Thesis]

Savino, Fabio (A.A. 2020/2021) Direct email marketing in higher education sector: how personalized messages and emoji influence perceived social presence and willingness to open. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 94. [Master's Degree Thesis]

Schühle, Moritz Fritz Klaus (A.A. 2019/2020) The charm of vintage in the car industry: what drivers demand and price of classic cars. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 121. [Master's Degree Thesis]

Siciliano, Ludovica (A.A. 2018/2019) The effect of country of origin on consumer's purchase behaviour: a study of the Chinese fashion industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 201. [Master's Degree Thesis]

T

Turriziani, Carlotta Joy (A.A. 2020/2021) The impact of sustainability in higher education institutions. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 104. [Master's Degree Thesis]

Tasselli, Marco (A.A. 2019/2020) Which is the most effective message to promote plant based food products? An analysis of consumers' responses using the implicit theory to segment the market. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 125. [Master's Degree Thesis]

Tomassoni, Gaia (A.A. 2018/2019) The digital customer journey experience in the automotive sector: adopting virtual reality test drives. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 151. [Master's Degree Thesis]

V

Vergassola, Ilaria (A.A. 2018/2019) Prerequisites and outcomes of glocalization of marketing strategies by international retailers: the case study of IKEA and home depot in China. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 122. [Master's Degree Thesis]

Y

Yu, Wan (A.A. 2020/2021) A research on the construction mechanism of an IoT ecosystem brand: based on the cases of Yingkang life’s exploration in the field of big health. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 82. [Master's Degree Thesis]

Z

Zhou, Ziqi (A.A. 2020/2021) The mechanism of key opinion leader’s influence on luxury consumers’ purchasing behavior. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 101. [Master's Degree Thesis]

Zito, Sara (A.A. 2018/2019) The importance of packaging in cosmetics: is it possible to alter consumers' perceptions? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 104. [Master's Degree Thesis]

This list was generated on Fri May 27 01:27:04 2022 CEST.