Bachelor's Degree Thesis

D'amato, Angelica (A.A. 2021/2022) Food labels and their impact on consumers’ choices. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 93. [Bachelor's Degree Thesis]

Marcon, Jacopo (A.A. 2021/2022) Neuromarketing: between innovation and abuse of free will. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 35. [Bachelor's Degree Thesis]

Manca, Caterina (A.A. 2020/2021) Consumers' response to biobased materials in fashion. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 48. [Bachelor's Degree Thesis]

De Angelis, Sandro (A.A. 2020/2021) The hidden impact of food's packaging. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 26. [Bachelor's Degree Thesis]

Guetta, Sion (A.A. 2019/2020) Eco labels, a lever to safeguard our planet. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 41. [Bachelor's Degree Thesis]

Chen, Marco (A.A. 2019/2020) Analyzing the effects produced by Covid-19, through the lens of the consumer and firm perspective, in order to obtain successful marketing strategies. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 66. [Bachelor's Degree Thesis]

Ricci, Simone (A.A. 2019/2020) Digital marketing and virtual vocal assistants: analysis of the potential impact of VAs on consumer's choices. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 45. [Bachelor's Degree Thesis]

Molinari, Matteo Maria (A.A. 2019/2020) Does sustainable labeling paly a role in young's people consumption of FMCG? Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 49. [Bachelor's Degree Thesis]

Zandri, Cristiano (A.A. 2019/2020) The GDO evolution, the sustainable products and labelling and how this phenomenon influence the choice of the consumers. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 51. [Bachelor's Degree Thesis]

Napolitano, Pasquale (A.A. 2019/2020) The Grom case: the transition from niche to mass market. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 37. [Bachelor's Degree Thesis]

Delmonte, Giacomo (A.A. 2019/2020) Luxury and sustainability in the automotive industry: Automobili Lamborghini case study. Tesi di Laurea in Social science and public policies, Luiss Guido Carli, relatore Carmela Donato, pp. 30. [Bachelor's Degree Thesis]

Flesca, Alessandro (A.A. 2019/2020) Moral and physical disgust and their marketing implications: a study on consumer behaviour. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 48. [Bachelor's Degree Thesis]

Arrigoni, Riccardo (A.A. 2019/2020) PocketDoctor, a revolutionary app in the healthcare world. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 59. [Bachelor's Degree Thesis]

Bianco, Ginevra (A.A. 2019/2020) An empirical analysis of consumer response to Google’s decision of phasing out third party cookies. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 63. [Bachelor's Degree Thesis]

Vitolo, Daniele (A.A. 2019/2020) A marketing approach to the sustainable development goals: Nomad Foods case study. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 49. [Bachelor's Degree Thesis]

Lo Bello, Alice (A.A. 2019/2020) A mental connection, the absurd case of the Corona beer. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 28. [Bachelor's Degree Thesis]

Serchi, Vittorio Maria (A.A. 2019/2020) The role of the online reviews into the new economic environment: tomorrowland case study. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 53. [Bachelor's Degree Thesis]

Huang, Yachan Simona (A.A. 2019/2020) Communication in sustainable luxury. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 26. [Bachelor's Degree Thesis]

Ciambella, Costanza (A.A. 2019/2020) Luxury and sustainability: the impact of social media marketing. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 36. [Bachelor's Degree Thesis]

Savino, Adelaide (A.A. 2019/2020) Museum and the approach to experimntial marketing at the time of Covid-19: the case of the Pinacoteca di Brera in Milan. Tesi di Laurea in Economic growth and development, Luiss Guido Carli, relatore Carmela Donato, pp. 46. [Bachelor's Degree Thesis]

Mezzetti, Leonardo (A.A. 2019/2020) To what extent sustainable brands may be considered luxurious ones? Tesi di Laurea in Public economics, Luiss Guido Carli, relatore Carmela Donato, pp. 68. [Bachelor's Degree Thesis]

Gioia, Teresa (A.A. 2019/2020) The e-WOM in the customer journey: from the evaluation to the information adoption: with empirical evidence from the tourism industry. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 72. [Bachelor's Degree Thesis]

Serino, Francesco (A.A. 2019/2020) The emotion of disgust in Marketing: an analysis of preferences between made in Italy and foreign brands. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 31. [Bachelor's Degree Thesis]

Porpora, Marco (A.A. 2019/2020) The supreme case: the rise of a brand: from co-branding to limited edition strategies. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 49. [Bachelor's Degree Thesis]

Marcelli, Nicola (A.A. 2019/2020) The upcycling process: a sustainable approach for the future of Fashion. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 50. [Bachelor's Degree Thesis]

Lombardi, Francesca (A.A. 2018/2019) Does packaging influence the perception of healthy food? Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 50. [Bachelor's Degree Thesis]

Master's Degree Thesis

Gentili, Martina (A.A. 2022/2023) Insect-based food and luxury: how the typology of restaurant affects consumers’ willingness to try insectbased food. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 104. [Master's Degree Thesis]

D'Amico, Francesco (A.A. 2022/2023) Efficacia nel comunicare healthiness del prodotto: un’analisi dei sistemi di etichettatura nutrizionale front-of-pack. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 138. [Master's Degree Thesis]

Tallarico, Cristina (A.A. 2022/2023) L’effetto della forma e del colore dei loghi sostenibili rispetto alla willingness to pay dei consumatori, mediato da sentimenti di warm glow. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 134. [Master's Degree Thesis]

De Meo, Arianna (A.A. 2022/2023) Sostenibilità e moda: come le tecniche green influenzano l’intenzione di acquisto dei consumatori. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 216. [Master's Degree Thesis]

Aloia, Giulio (A.A. 2022/2023) The visual importance of ecolabels. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 106. [Master's Degree Thesis]

De Filippo, Francesca (A.A. 2022/2023) Il design dei loghi sostenibili: come la forma influisce sulle valutazioni dei consumatori a seconda della tipologia di sostenibilità comunicata. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 122. [Master's Degree Thesis]

Guido, Sharon (A.A. 2022/2023) Luxury fashion and innovative sustainable fibers: the role of design and consumer’s narcissism in green product innovations acceptance. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 115. [Master's Degree Thesis]

Bonasi, Nicoletta (A.A. 2022/2023) Perceptions and WTB of innovative fibers: a comparison between organic and non-organic fibers. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 128. [Master's Degree Thesis]

Guadalaxara, Melania (A.A. 2022/2023) Sustainable fashion: il ruolo dell’atipicità delle fibre sostenibili nella generazione di passaparola positivo. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 155. [Master's Degree Thesis]

Antinelli, Maria Vittoria (A.A. 2022/2023) The effect of novelty on Gen Z's willingness to buy innovative sustainable fiber. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 107. [Master's Degree Thesis]

Cafolla, Marianna (A.A. 2021/2022) Moda sostenibile: tipologie di ecolabel e loro ruolo nel comportamento d’acquisto dei consumatori. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 151. [Master's Degree Thesis]

Mennella, Francesca (A.A. 2021/2022) Qualità ed ambiente: come la percezione di un packaging, au naturel, con eco-label influisce sulla willingness to buy. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 103. [Master's Degree Thesis]

Napolitano, Pasquale (A.A. 2021/2022) Sustainable food: leveraging shared identities to promote plant-based food consumption. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 111. [Master's Degree Thesis]

Pierfelici, Giovanni (A.A. 2021/2022) Food byproduct fibers versus recycled ocean plastic: an innovative confrontation. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 111. [Master's Degree Thesis]

Longobardi, Francesco (A.A. 2021/2022) Sustainable food: how to promote plant-based food consumption. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 95. [Master's Degree Thesis]

Recchia, Giulia (A.A. 2021/2022) Il second hand fashion luxury e il consumo sostenibile: opportunità o falso mito? Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 210. [Master's Degree Thesis]

Cosanni, Elisabetta (A.A. 2021/2022) Package & social sustainability: the role of eco label: l'influenza delle etichette ecologiche certificate EU sui consumatori e rivenditori: il caso Conad. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 174. [Master's Degree Thesis]

De Sabato, Chiara (A.A. 2021/2022) Sostenibilità e fashion industry: come la comunicazione della sostenibilità influenza la consumer engagement e la purchase intention a seconda del framing di comunicazione. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 143. [Master's Degree Thesis]

Maccari, Valentina (A.A. 2021/2022) Sustainable versus traditional materials in luxury fashion: a study on innovativeness and fit and their influence on brand luxury perception. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 89. [Master's Degree Thesis]

Parente, Annachiara (A.A. 2021/2022) Fashion from nature: il ruolo delle fibre innovative naturali nella promozione della moda di lusso sostenibile. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 165. [Master's Degree Thesis]

Lebet, Carlotta (A.A. 2021/2022) Le fibre innovative nel fashion luxury: l'orange fiber e lo storytelling come driver di una produzione più sostenibile. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 168. [Master's Degree Thesis]

Abatelli, Lorenzo (A.A. 2021/2022) L’impatto delle ecolabel nelle private label: il caso Carrefour. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 194. [Master's Degree Thesis]

Valentino, Anastasia (A.A. 2021/2022) Plant based food: influenzare la visione dei meat eaters attraverso il priming di una particolare identità. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 126. [Master's Degree Thesis]

De Maggio, Giovanni (A.A. 2021/2022) Social eco labels in fast moving consumer goods market. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 112. [Master's Degree Thesis]

Di Fiore, Vincenzo (A.A. 2021/2022) The role of eco labels in sustainable fashion. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 127. [Master's Degree Thesis]

Martone, Michelangelo (A.A. 2020/2021) Esprimere le emissioni di Co2 con un framing di costo può aiutare i consumatori ad effettuare scelte più sostenibili? Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 106. [Master's Degree Thesis]

Panconi, Tommaso (A.A. 2020/2021) Etichette ecologiche nel settore alimentare: un'analisi sugli effetti delle etichette BIO, fair trade e FSC sulla percezione del prodotto. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 98. [Master's Degree Thesis]

Faragli, Flavia (A.A. 2020/2021) Let’s (try) to advertise that: use of sexual anthropomorphized and real taboo in advertising and the effect generated on purchase intention. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 99. [Master's Degree Thesis]

Giannatelli, Giordano (A.A. 2020/2021) Fashion e sostenibilita: come le nuove fibre eco friendly vengono percepite dai consumatori. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 155. [Master's Degree Thesis]

Vlassopulo, Olga (A.A. 2020/2021) New textile fibers era: how they're perceived by millennials in luxury vs fast fashion brands. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 85. [Master's Degree Thesis]

Masi, Filippo (A.A. 2020/2021) Il sustainable fashion e le migliori forme comunicative su Instagram. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 145. [Master's Degree Thesis]

La Licata, Giulia (A.A. 2020/2021) L'upcycling nel fashion luxury: l'invenduto come driver di una produzione sostenibile. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 136. [Master's Degree Thesis]

Rotolo, Claudia Rita (A.A. 2020/2021) Ologrammi di realtà aumentata come surrogati del touch negli acquisti online: uno studio sulla percezione dei consumatori. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 140. [Master's Degree Thesis]

Lupi, Eleonora (A.A. 2020/2021) Recycled vs recyclable food packaging: l’influenza della confezione sostenibile sulla percezione dei prodotti alimentari. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 141. [Master's Degree Thesis]

Tocci, Simone (A.A. 2020/2021) Stile comunicativo nel messaggio sostenibile dei luxury brand: il caso Gucci. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 121. [Master's Degree Thesis]

Saraco, Francesco (A.A. 2020/2021) Upcycling: come lo storytelling e la tipologia del materiale impatta nelle scelte di consumo luxury. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 82. [Master's Degree Thesis]

Gambino, Luca (A.A. 2020/2021) The green revolution: to be or not to be? The role of the FMCG’s ecolabels on young consumer behaviours. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 153. [Master's Degree Thesis]

Landozzi, Gianluca (A.A. 2020/2021) Economia circolare e fast moving consumer goods: la rilevanza del materiale e dell'etichettatura ambientale degli imballaggi nelle scelte di consumo di prodotti alimentari non organici. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 138. [Master's Degree Thesis]

Di Sotto, Francesca (A.A. 2020/2021) I virtual influencer: una nuova sfida per il mercato del fashion luxury. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 149. [Master's Degree Thesis]

Petrocchi, Martina (A.A. 2020/2021) L'impatto del purchase channel sulla willingness to buy: come il Covid-19 ha influenzato il settore grocery. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 116. [Master's Degree Thesis]

Bajrovic, Belmina (A.A. 2020/2021) The evaluation of the customers’ preference between AI vs human service in hospitality sector based on the type of experience. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 150. [Master's Degree Thesis]

Natale, Serena (A.A. 2019/2020) E-retailing and touch: l’influenza della presenza vs assenza delle informazioni tattili sull’intenzione d’acquisto dei consumatori. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 161. [Master's Degree Thesis]

Di Rocco, Simone (A.A. 2019/2020) Il food tra generazione Y e social media: un'indagine sull'efficacia del linguaggio edonistico e funzionale nelle descrizioni del cibo. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 205. [Master's Degree Thesis]

Mezzarobba, Paolo (A.A. 2019/2020) L'uso delle ecolabels tra i millennials italiani. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 100. [Master's Degree Thesis]

Merlicco, Leonardo (A.A. 2019/2020) Sustainability in the fashion industry: WTB and sentiment of consumers. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 127. [Master's Degree Thesis]

Mancini, Flavia (A.A. 2019/2020) Analisi dei metodi produttivi sostenibili di upcycling e di recycling nel mercato del lusso. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 106. [Master's Degree Thesis]

Notarantonio, Giulia (A.A. 2019/2020) Le eco labels nel settore alimentare: analisi dell’influenza sulle percezioni e sui comportamenti dei consumatori under-25. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 161. [Master's Degree Thesis]

Tancredi, Viola (A.A. 2019/2020) Marketing eco fashion: l’effetto della fonte del messaggio e del tipo di claim ambientale sulle percezioni dei millennials. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 195. [Master's Degree Thesis]

Moretti, Matteo (A.A. 2019/2020) Le politiche di upcycling vs recycling per luxury brands. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 112. [Master's Degree Thesis]