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Number of items: 51.

A

Apa, Gianmaria (A.A. 2017/2018) M&A and multiples in luxury business why are luxury companies so highly valued? Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 111. [Master's Degree Thesis]

Abi Haila Dominici, Edoardo (A.A. 2016/2017) Content marketing and its application in the luxury industry: hoe Bulgari could exploit it to acquire a leadership position in the diamond market. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 104. [Master's Degree Thesis]

Acierno, Agostino (A.A. 2015/2016) Luxury goods pricing: the age of transparency. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 105. [Master's Degree Thesis]

B

Barsotti, Niccolò (A.A. 2015/2016) The American wine market: internationalization strategies for the promotion of made in Italy: Guado al Melo case study. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 149. [Master's Degree Thesis]

Beraja, Polina (A.A. 2015/2016) Analysis of the Middle East fashion and luxury market: success of UAE through the prism of ecenomic development and consumer behavior transformation. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 142. [Master's Degree Thesis]

C

Colajanni, Federico (A.A. 2018/2019) How scarcity enhances brand image in the luxury industry: the Ferrari case. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 95. [Master's Degree Thesis]

Costantino, Camilla (A.A. 2018/2019) Vertical integration in the luxury industry: analysis of Hermès' strategy and evaluation of yhe impact of internalisation on leather goods small manufacturers. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 122. [Master's Degree Thesis]

Cao, Runqing (A.A. 2018/2019) Offensive advertising of luxury brand in social media era: an empirical study on Dole & Gabbana's case on China. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 73. [Master's Degree Thesis]

Crea, Cristina (A.A. 2017/2018) Luxury brands’ clienteling: profiting from understanding customers’ individual needs: enhancing customer retention rate to ensure luxury industry’s growth. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 77. [Master's Degree Thesis]

Colnaghi, Beatrice (A.A. 2017/2018) Exploring luxury and sustainability: two contrasting but also converging worlds. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Matteo De Angelis, pp. 102. [Master's Degree Thesis]

Coscioni, Michele Maria (A.A. 2015/2016) The luxury real estate market on the web: www.luxuryestate.com. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 100. [Master's Degree Thesis]

Cignitti, Sveva Carolina (A.A. 2014/2015) The shift of the luxury shopping experience from offline to online channels. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 137. [Master's Degree Thesis]

D

Du, Yuwen (A.A. 2016/2017) The changing mature consumer behavior of Chinese customer in luxury market. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 85. [Master's Degree Thesis]

De Martis, Lucrezia (A.A. 2015/2016) Prices in the luxury sector: an analysis of how prices increased over time. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 99. [Master's Degree Thesis]

D'Amore, Agostino (A.A. 2014/2015) Orologi: tra tecnologia e lusso: analisi di percezione e sentimento in un mondo smart. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 131. [Master's Degree Thesis]

F

Francone, Ilaria (A.A. 2017/2018) How luxury brands modified their strategies for Chinese market. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 144. [Master's Degree Thesis]

G

Giorgi, Alessandro (A.A. 2018/2019) The rise of experiential luxury, how to deliver the perfect experience inside luxury hospitality sector with relevance to Belmond and Bulgari hotel & resort. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 80. [Master's Degree Thesis]

Giorgio, Vito Alberto (A.A. 2016/2017) Analisi esperienziale nel settore della luxury Hôtellerie: i casi Borgo Egnazia e Bulgari Hotels & Resorts. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 102. [Master's Degree Thesis]

I

Iagher, Emanuela (A.A. 2018/2019) Contraffazione e blockchain: la nuova frontiera del mondo del lusso. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 131. [Master's Degree Thesis]

L

Lee, Ahyoung (A.A. 2018/2019) The different customer behavior among Chinese, Japanese and Korean for luxury goods. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 78. [Master's Degree Thesis]

Longhi, Andrea (A.A. 2018/2019) Access based luxury consumption: a growing trend in the luxury industry: Rent the Runway as case study. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 157. [Master's Degree Thesis]

Livoli, Carlotta (A.A. 2018/2019) The consolidation of luxury industry: how Italian purchased players keep brand consistency after the acquisition. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 130. [Master's Degree Thesis]

Lorrai, Ludovica (A.A. 2018/2019) The evolution of the customer experience and the growing importance of CRM strategies: the polite CRM of Brunello Cucinelli. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 213. [Master's Degree Thesis]

Liu, Mengyue (A.A. 2015/2016) Concurrent ownership of luxury originals and counterfeits: motivations of buying counterfeits and differentiations on attitudes and buying intentions towards both products in Chinese context. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Simona Romani, pp. 79. [Master's Degree Thesis]

Liu, Pujie (A.A. 2014/2015) The effect of social media marketing activities performed by luxury brands in China on customer relationship and purchase intention. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Marcati, pp. 66. [Master's Degree Thesis]

M

Meo, Giorgia (A.A. 2018/2019) Have evolutionary innovations replaced revolutionary ones? An analysis of how most iconic luxury brands should manage the balance between heritage and innovation. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 130. [Master's Degree Thesis]

Minciarelli, Valeria (A.A. 2018/2019) International pricing strategy nel lusso analisi del mercato cinese: casi studio Louis Vuitton e Chanel. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 102. [Master's Degree Thesis]

Martinis, Andrea (A.A. 2018/2019) Luxury and blockchain: a possible solution to deceptive counterfeit through traceability. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 116. [Master's Degree Thesis]

Maimone, Nunzio (A.A. 2017/2018) Licensing in the fashion & luxury industry: the partnership between Bulgari and Luxottica. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 99. [Master's Degree Thesis]

Manfredi, Eleonora (A.A. 2017/2018) The rising importance of social media content in the engagement process of luxury brands. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 126. [Master's Degree Thesis]

Maio, Walter (A.A. 2017/2018) Digital experience in luxury retailing: an empirical study of the shift to, and of the improvement of the digital retailing. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 128. [Master's Degree Thesis]

Mereghetti, Federica (A.A. 2017/2018) The new luxury experience through foundations, patronage and CSR activities. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 116. [Master's Degree Thesis]

P

Pioli, Luca (A.A. 2018/2019) Luxury wine: strategies, storytelling and marketing behind a bottle. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 94. [Master's Degree Thesis]

Pavoncello, Diletta (A.A. 2017/2018) Exclusiveness on e-commerce websites: a challenge for fashion luxury brands. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 145. [Master's Degree Thesis]

Promontorio, Edoardo (A.A. 2016/2017) Shift degli investimenti nel settore del lusso: dal prodotto all’experience. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 118. [Master's Degree Thesis]

Pizzi, Iole (A.A. 2016/2017) Customisation meets innovation in industrial production: the success of Monte Carlo Yachts in luxury yachts industry. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 128. [Master's Degree Thesis]

Q

Qu, Naixin (A.A. 2018/2019) The effectiveness of celebrity endorsement for luxury brands. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 69. [Master's Degree Thesis]

R

Raimondi, Marcello (A.A. 2018/2019) Key players in luxury: the dominance of conglomerates in the new oligarchy of the luxury market. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 138. [Master's Degree Thesis]

Riches, Alessandro (A.A. 2017/2018) Luxury and the digital era: evaluating the impact of smartwatches on the watchmaking industry. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 154. [Master's Degree Thesis]

Ricci, Filippo (A.A. 2017/2018) Luxury collaborations and the Louis Vuitton X Supreme case. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 120. [Master's Degree Thesis]

Rossoni, Sara (A.A. 2017/2018) Luxury storytelling: foundation of a growth strategy or thing of the past? Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 179. [Master's Degree Thesis]

S

Saponaro, Mariapaola (A.A. 2018/2019) The analysis of the compatibility between luxury and sustainability. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 55. [Master's Degree Thesis]

Signore, Davide (A.A. 2017/2018) New luxury consumption expressions, pre-owned & renting luxury markets: investigation of the phenomenon and its growth drivers. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 100. [Master's Degree Thesis]

T

Tang, Yige (A.A. 2013/2014) A preliminary research on luxury fashion brands' entry mode choices in China: applying the transaction cost analysis, resource based theory and institutional theory in entry mode. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alessandro Marino, pp. 82. [Master's Degree Thesis]

V

Valenzi, Aurora (A.A. 2017/2018) Luxury hôtellerie: a study of the new high end hospitality trends. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 126. [Master's Degree Thesis]

W

Wang, Libing (A.A. 2018/2019) Mechanism analysis of the perceived quality of luxury extended bran on the evaluation of the luxury parent brand: based on empirical study of extended restaurant from luxury brand. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 63. [Master's Degree Thesis]

Wang, Xiaomin (A.A. 2014/2015) Assessing relationships among beliefs, attitudes towards online advertising and behavioral responses. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Marcati, pp. 63. [Master's Degree Thesis]

Z

Zuzzolo, Francesca (A.A. 2018/2019) The five senses of luxury: using the human senses to design a multi sensory brand experience and to profile luxury customers. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 128. [Master's Degree Thesis]

Zhou, Xuan (A.A. 2017/2018) Chinese customers' different perceptions of luxury consumption from offline and online channels. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 85. [Master's Degree Thesis]

Zhou, Zixiao (A.A. 2014/2015) A research on customer luxury perceived value in Chinese non-first tier city. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Leonardo Corbo, pp. 70. [Master's Degree Thesis]

Zhang, Xiujuan (A.A. 2012/2013) Concurrent ownership of luxury originals and counterfeits by the same consumer: a literature review. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Simona Romani, pp. 53. [Master's Degree Thesis]

This list was generated on Thu Sep 24 22:55:23 2020 CEST.