A

Astarita, Ernesto (A.A. 2016/2017) Capturing social media ROI: a millennials perspective. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 120. [Master's Degree Thesis]

Anselmi, Luca (A.A. 2015/2016) Need for touch vs e-commerce channel. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 65. [Master's Degree Thesis]

Amaolo, Marta (A.A. 2014/2015) Sustainability versus luxury: a literature review. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, [Master's Degree Thesis]

B

Barlozzini, Marta (A.A. 2015/2016) The effect of narrative ads worded in concrete language on consumer cognition and emotion: the case of an unknown brand. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 108. [Master's Degree Thesis]

C

Colasanti, Consuelo (A.A. 2015/2016) Toward the omnichannel experience: how luxury brands can use the language on social networks to influence the purchasing decision process. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 126. [Master's Degree Thesis]

Cardone, Flaminia (A.A. 2014/2015) How American and Italian consumers perceive e made in Italy fashion and food: a marketing analysis trough language. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 123. [Master's Degree Thesis]

Cassaniti, Martina (A.A. 2014/2015) Luxury consumption and sustainability. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 158. [Master's Degree Thesis]

Cacciapuoti, Alessio (A.A. 2014/2015) E-commerce nel settore moda: l’esperienza multicanale integrata tra servizio online e retail. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 99. [Master's Degree Thesis]

D

Di Meo, Natalia (A.A. 2015/2016) The effect of narrative ads on brand attitude and WOM: the moderating role of language concreteness. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 135. [Master's Degree Thesis]

D'Anolfo, Marco (A.A. 2014/2015) The impact of corporate sustainability on the perception of consumers in the industry of luxury brands. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 127. [Master's Degree Thesis]

E

Egitto, Ivan (A.A. 2016/2017) Il servicescape nel calcio italiano: una possibile soluzione agli stadi vuoti. Tesi di Laurea in Marketing dei servizi, LUISS Guido Carli, relatore Valentina Pitardi, pp. 56. [Bachelor's Degree Thesis]

G

Giarruzzo, Manuel (A.A. 2016/2017) What prevent consumers to buy an electric vehicle? Insight from a Tesla Motors' case study. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 80. [Master's Degree Thesis]

Giri, Marco (A.A. 2015/2016) Improving the retail experience by using in store high tech tools an explorative analysis. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 85. [Master's Degree Thesis]

Gizzi, Caterina (A.A. 2015/2016) The effects of experiential visual merchandising on store image, shopping intentions and WOM: an experimental study. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 107. [Master's Degree Thesis]

Grassetti, Daniele (A.A. 2014/2015) The effect of need for touch on consumer behavior. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 93. [Master's Degree Thesis]

Gobbo, Riccardo (A.A. 2014/2015) The role of balance on luxury and sustainable consumption choices. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 113. [Master's Degree Thesis]

I

Improta, Fabiana (A.A. 2016/2017) Scent of a brand: exploring sensory marketing strategies. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 74. [Master's Degree Thesis]

Iriarte Espinoza, Diego Alejandro (A.A. 2015/2016) Analisi delle strategie e delle potenzialità legate agli smartphone modulari nel settore della comunicazione mobile. Tesi di Laurea in Marketing dei servizi, LUISS Guido Carli, relatore Valentina Pitardi, pp. 65. [Bachelor's Degree Thesis]

Iacoletti, Claudia (A.A. 2014/2015) Made in Italy in the tobacco’s sector: an asset for the internationalisation. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 170. [Master's Degree Thesis]

L

Leone, Anna Livia (A.A. 2016/2017) The role of recommendation consistency and perceived credibility of online reviews in a peer to peer regulated context: the case of Airbnb. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 152. [Master's Degree Thesis]

Lo Cascio, Eugenia (A.A. 2014/2015) Green marketing, communication frames and luxury: an infield exploratory study on the role of emotions. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 117. [Master's Degree Thesis]

M

Majorano, Fabrizio (A.A. 2016/2017) Il fast fashion e il ruolo del punto vendita: il caso Zara. Tesi di Laurea in Marketing dei servizi, LUISS Guido Carli, relatore Valentina Pitardi, pp. 53. [Bachelor's Degree Thesis]

Mertiris, Xristina (A.A. 2016/2017) Ethical and unethical company: the role of reputation on the perception of pro social advertising. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 96. [Master's Degree Thesis]

Mangione, Carlotta (A.A. 2014/2015) The effect of touching the product in consumer behaviour: the case of hi-tech versus luxury. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 77. [Master's Degree Thesis]

O

Occhipinti, Andrea (A.A. 2014/2015) E-commerce: a study upon the connection between brands nature and shopping drivers relevance in on-line purchasing decisions. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 127. [Master's Degree Thesis]

P

Palermo, Federica (A.A. 2016/2017) Japanese cosmetics brands and the Western perception: the case of Shiseido and the struggle to go global. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 104. [Master's Degree Thesis]

Pavoncello, Diletta (A.A. 2015/2016) Dinescape: il ruolo dell'ambiente nella ristorazione. Tesi di Laurea in Marketing dei servizi, LUISS Guido Carli, relatore Valentina Pitardi, pp. 53. [Bachelor's Degree Thesis]

Palermo, Francesca Romana (A.A. 2015/2016) L'evoluzione della customer experience tra punto vendita e showroom: il caso Fendi. Tesi di Laurea in Marketing dei servizi, LUISS Guido Carli, relatore Valentina Pitardi, pp. 41. [Bachelor's Degree Thesis]

Pezone, Eugenio (A.A. 2015/2016) Digital e social media marketing. Tesi di Laurea in Marketing dei servizi, LUISS Guido Carli, relatore Valentina Pitardi, pp. 63. [Bachelor's Degree Thesis]

Proietti, Cecilia (A.A. 2014/2015) Physical balance and sustainable consumer behaviour: an empirical study on the role of comfort. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 99. [Master's Degree Thesis]

R

Rinaldi, Alessia (A.A. 2015/2016) Il ruolo delle emozioni nelle community online: il caso Kayla Itsines. Tesi di Laurea in Marketing dei servizi, LUISS Guido Carli, relatore Valentina Pitardi, pp. 60. [Bachelor's Degree Thesis]

S

Santangelo, Fabiano (A.A. 2016/2017) Co-creation of a distinctive identity: the role of the supporters in the Juventus F.C. rebranding. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 169. [Master's Degree Thesis]

Salvaggio, Chiara (A.A. 2015/2016) I nuovi modelli organizzativi delle filiali bancarie: i casi ING e BNL a confronto. Tesi di Laurea in Marketing dei servizi, LUISS Guido Carli, relatore Valentina Pitardi, pp. 55. [Bachelor's Degree Thesis]

T

Traini, Diego (A.A. 2015/2016) Il product placement nei fumetti: framework teorico e case study. Tesi di Laurea in Marketing dei servizi, LUISS Guido Carli, relatore Valentina Pitardi, pp. 92. [Bachelor's Degree Thesis]

Trapani, Paolo (A.A. 2015/2016) Credibilità e online reviews: quando le recensioni generano fiducia. Tesi di Laurea in Marketing dei servizi, LUISS Guido Carli, relatore Valentina Pitardi, pp. 56. [Bachelor's Degree Thesis]