Bachelor's Degree Thesis

Pavia, Riccardo (A.A. 2023/2024) Funzionamento ed evoluzione del modello di business delle case d'asta: un'opportunità di profitto. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 54. [Bachelor's Degree Thesis]

Celsi, Lorenzo (A.A. 2023/2024) Il marketing nel mondo cinematografico e audiovisivo, casi study: The Blair Witch Project e The LEGO Movie. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 56. [Bachelor's Degree Thesis]

Del Monaco, Marco (A.A. 2023/2024) L'IA nel music business. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 38. [Bachelor's Degree Thesis]

Rusconi, Ismaele Tommaso (A.A. 2022/2023) Beyond the finish line: the new era of Formula 1. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Bachelor's Degree Thesis]

Lozzi, Valerio (A.A. 2022/2023) How do Italian people face fast-food consumptio? A customer behaviour study. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Bachelor's Degree Thesis]

Muzi, Alberto Maria (A.A. 2022/2023) La pubblicità occulta: il caso Ferrari e Philip Morris. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 40. [Bachelor's Degree Thesis]

Lise, Mattia (A.A. 2022/2023) Politicamente corretto e comunicazione d’impresa: analisi del caso Victoria’s Secret. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 51. [Bachelor's Degree Thesis]

Liu, Ruixue (A.A. 2022/2023) Ricerca sui fattori di influenza dei Key opinion leaders (KOL) sulle decisioni di acquisto dei beni di lusso, caso specifico: i consumatori di lusso cinesi. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 32. [Bachelor's Degree Thesis]

Parboni, Leonardo (A.A. 2022/2023) Space tourism marketing. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 41. [Bachelor's Degree Thesis]

Lulli, Filippo (A.A. 2022/2023) Imprese e consumatori nell'era del marketing 5.0: tendenze e casi di studio. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 62. [Bachelor's Degree Thesis]

Gaudenzi, Simone (A.A. 2022/2023) L'innovazione alla base del successo: come il marketing innovation ha cambiato lo stile di vita delle persone con disabilità. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 56. [Bachelor's Degree Thesis]

Di Capua, Angelo Joshua (A.A. 2022/2023) Propensione al consumo della carne coltivata in laboratorio: effetto dei moderatori sensoriali ed ambientali. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 25. [Bachelor's Degree Thesis]

Fattorusso, Immacolata (A.A. 2021/2022) Fendace: un’efficace strategia di co-branding. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Bachelor's Degree Thesis]

Lopizzo, Federico (A.A. 2021/2022) Il marketing del futuro: il metaverso. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 41. [Bachelor's Degree Thesis]

Masi, Sujan (A.A. 2021/2022) Services marketing: the journey to the unknown. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 50. [Bachelor's Degree Thesis]

Riggio, Emanuela (A.A. 2021/2022) Dal reale al virtuale: la customer experience e l’intelligenza artificiale nel settore fashion e luxury con particolare attenzione al caso ETRO. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Bachelor's Degree Thesis]

Marazzi, Flavia (A.A. 2021/2022) Effetti del Covid-19 sui consumatori, risposte e nuove strategie delle imprese: caso ZARA. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 69. [Bachelor's Degree Thesis]

Di Pascasio, Alberto (A.A. 2021/2022) La sharing economy come modello di mobilità innovativa. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 28. [Bachelor's Degree Thesis]

Cucinella, Sofia (A.A. 2021/2022) L’etica del neuromarketing. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 31. [Bachelor's Degree Thesis]

Franceschini, Emanuele (A.A. 2020/2021) Green marketing: strategie per la creazione di valore economico sostenibile. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 42. [Bachelor's Degree Thesis]

Massa, Nicolò (A.A. 2020/2021) La nuova comunicazione del 21. secolo_ quanto le azioni di responsabilità sociale di impresa influenzano i consumatori di lusso. Tesi di Laurea in Management delle piccole e medie imprese, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 114. [Bachelor's Degree Thesis]

Germani, Sofia (A.A. 2020/2021) Il marketing nel mondo calcistico. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Bachelor's Degree Thesis]

Cecchini, Luca (A.A. 2020/2021) Marketing e comunicazione della sostenibilità: etica e nuovi modelli di business. Tesi di Laurea in Diritto pubblico dell'economia, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 71. [Bachelor's Degree Thesis]

Zoglio, Giuseppe (A.A. 2020/2021) Analisi delle strategie di posizionamento competitivo percettivo Eurolega di pallacanestro in relazione alla NBA. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 68. [Bachelor's Degree Thesis]

Trovato, Lorenzo (A.A. 2020/2021) Comportamento del consumatore e prodotti sostenibili: osservazione ed analisi delle scelte di acquisto nel mercato del green food. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 56. [Bachelor's Degree Thesis]

Labarile, Luigi (A.A. 2020/2021) Da consumatore a prodotto: l’evoluzione dei comportamenti di consumo. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 85. [Bachelor's Degree Thesis]

Saponaro, Oronzofrancesco (A.A. 2020/2021) Il binge drinking e le influenze della pubblicità. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 65. [Bachelor's Degree Thesis]

Santoro, Susanna (A.A. 2020/2021) Il co-branding per differenziare, diversificare e per aumentare la brand equity: il caso The North Face x Gucci. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Bachelor's Degree Thesis]

Iaccarino, Chiara (A.A. 2020/2021) Il fenomeno della sponsorizzazione come strumento di marketing. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 53. [Bachelor's Degree Thesis]

Bonuso, Chiara (A.A. 2020/2021) Il ruolo del colore nel food porn: il potere di attrazione dei prodotti edonistici. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 61. [Bachelor's Degree Thesis]

Romano, Livio (A.A. 2020/2021) Innovazione e customer engagement le chiavi per un evento sportivo di successo. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 58. [Bachelor's Degree Thesis]

Albani, Sara (A.A. 2020/2021) L'effetto del marketing nostalgia sui consumatori. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 69. [Bachelor's Degree Thesis]

Annunziata, Federica (A.A. 2020/2021) La strategia dei colori. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 58. [Bachelor's Degree Thesis]

Spanò, Cesare (A.A. 2020/2021) Marketing: valore aggiunto per il mondo del calcio. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 100. [Bachelor's Degree Thesis]

Montanari, Luca (A.A. 2019/2020) La rivoluzione della digitalizzazione nei settori fashion & luxury. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Bachelor's Degree Thesis]

Sette, Matteo (A.A. 2019/2020) L’impatto del 5G su marketing e imprese. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 25. [Bachelor's Degree Thesis]

Barbato, Antonio (A.A. 2019/2020) Il calcio post Covid-19: possibili scenari di ripresa e strategie per ritornare alla normalità. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 36. [Bachelor's Degree Thesis]

Citarella, Paolo (A.A. 2019/2020) Il futuro in mano al digital marketing: relazione tra fattore psicologico e scelte di consumo. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Bachelor's Degree Thesis]

Volino, Maria Vittoria (A.A. 2019/2020) Il marketing inclusivo: il body positive marketing. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 48. [Bachelor's Degree Thesis]

Racano, Giorgia (A.A. 2019/2020) Integrazione dei canali online e offline nella comunicazione di marketing: il caso di IKEA. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 54. [Bachelor's Degree Thesis]

Zollo, Francesca (A.A. 2019/2020) L'applicazione del neuromarketing nello sviluppo del social media marketing. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 38. [Bachelor's Degree Thesis]

Fino, Gabriele (A.A. 2019/2020) L’implementazione del programmatic advertising nell’industria televisiva: il programmatic TV. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Bachelor's Degree Thesis]

Pellerano, Virginia (A.A. 2019/2020) Il caso Fyre Festival: luci e ombre dell'influencer marketing. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 45. [Bachelor's Degree Thesis]

Conti, Silvia (A.A. 2019/2020) Il caso Spotify: da start-up norvegese a società quotata. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 46. [Bachelor's Degree Thesis]

Sentuti, Francesco Maria (A.A. 2019/2020) Neuromarketing e neuroscienze: dentro l'inconscio del consumatore. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 46. [Bachelor's Degree Thesis]

Pisani, Chiara (A.A. 2018/2019) Neuromarketing tools: discovering customers' buying behaviour in food consumption. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 47. [Bachelor's Degree Thesis]

Mancini, Lorenzo (A.A. 2018/2019) The overview effect: la sensibilizzazione dell'essere umano. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 23. [Bachelor's Degree Thesis]

Sartori, Fabio (A.A. 2018/2019) The moderating role of attachment style on consumer experiences with smart technology. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 23. [Bachelor's Degree Thesis]

Sartori, Sara Valentina (A.A. 2017/2018) L'innovazione? Una strategia vincente: il caso Netflix. Tesi di Laurea in Services marketing, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 45. [Bachelor's Degree Thesis]

Simonotti, Edoardo (A.A. 2017/2018) Employees engagement, the case: Baha Mar & Banyan Tree. Tesi di Laurea in Services marketing, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Bachelor's Degree Thesis]

Master's Degree Thesis

De Rosa, Alessandro (A.A. 2022/2023) Green demarketing: come la tipologia di advertising può influenzare l’attitude e favorire un word of mouth positivo. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

Fontes Pina Entrudo, Vicente Jose (A.A. 2022/2023) Beyond academics: exploring the impact of advertising appeals on parental school choice. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 53. [Master's Degree Thesis]

Mazzini, Giulio (A.A. 2022/2023) Can football improve a tarnished reputation? Investigating the potential for international football tournament organization to enhance the perceived image of an authoritarian state in Europe. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 82. [Master's Degree Thesis]

Sepe, Carlo Armando (A.A. 2022/2023) Check your place: an analysis of the effects of social media verification on influencer marketing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Master's Degree Thesis]

Gavrilova, Liubov (A.A. 2022/2023) Money matters: reshaping value proposition strategy in FinTech and cryptocurrency banking services that resonate with millennials and Generation Z CX. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 59. [Master's Degree Thesis]

Tretiakova, Elizaveta (A.A. 2022/2023) Paws and promotions: examining the role of human-like attire in pet influencer marketing on consumer behavior. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 59. [Master's Degree Thesis]

Manarini, Giulia (A.A. 2022/2023) UGC vs. FGC: the influence of credibility on attitude toward content truthfulness. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 76. [Master's Degree Thesis]

Mogetta Ruiz, Liliana (A.A. 2022/2023) Unlocking the power of unfamiliar music in advertising: a neuromarketing study. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Master's Degree Thesis]

Bullone, Nicoletta (A.A. 2022/2023) The difference between TikTok and Instagram influencers: a quantitative study on their impact on purchase intention of luxury products among Generation Z. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 104. [Master's Degree Thesis]

Oustric, Carla (A.A. 2022/2023) The impact of brand heritage on the customer perceived value and purchasing decisions in the luxury market. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 63. [Master's Degree Thesis]

Molinari, Giulia (A.A. 2022/2023) Consumer behavior towards consumption, disposal, and awareness of household e-waste: a study in Portugal. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 80. [Master's Degree Thesis]

Bonuso, Chiara (A.A. 2022/2023) Renting or buying? Leveraging green perceived value to evaluate the impact of different sales services on customers’ willingness to purchase in luxury and non-luxury contexts. Tesi di Laurea in Customer value analytics, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 74. [Master's Degree Thesis]

Chiacchio, Gaia (A.A. 2022/2023) Robot umanoidi: il potenziale dell’interazione nel visual merchandising. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Master's Degree Thesis]

Kunovac, Iman (A.A. 2022/2023) Why happily ever after did not last forever: qualitative investigation of determinants causing termination of brand love. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 70. [Master's Degree Thesis]

Van Der Zee, Quinten Teodoro Govert (A.A. 2022/2023) Purchase intentions in the Dutch automotive industry: what is the effect of green driving and is this effect influenced by social norms? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 83. [Master's Degree Thesis]

Zingarini, Domitilla (A.A. 2022/2023) Insetti gourmet: come aumentare la willingness to try riducendo il rischio di salute percepito. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 70. [Master's Degree Thesis]

Maniori, Chiara (A.A. 2022/2023) L'impatto di una ecolabel certificata da blockchain sull'aumento della fiducia e conseguentemente della purchase intention nella distribuzione alimentare. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 66. [Master's Degree Thesis]

Napolitano, Alice (A.A. 2022/2023) This is a pets’ world: how the type of pet influencer can shape followers’ behavioural responses. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 69. [Master's Degree Thesis]

Giacobbo, Angelica (A.A. 2021/2022) Neuromarketing e TVC: gli strumenti per prevedere i risultati del mondo reale nel settore audiovisivo. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Master's Degree Thesis]

Grollo, Marianna (A.A. 2021/2022) Unpacking the power of micro-influencers: a study on the influence of size, credibility, and discount codes on the attitude towards the brand, the intention to generate WOM, and the attitude towards influencer advertising. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 100. [Master's Degree Thesis]

Tang, Haoying (A.A. 2021/2022) The effect of restaurant e-WOM on consumers’ purchase intentions: the mediating role of perceived risk. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 56. [Master's Degree Thesis]

Mattiacci, Julius (A.A. 2021/2022) The influence of hedonic motives and escapism on the purchase of virtual goods in online games. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 59. [Master's Degree Thesis]

Ballesteros Bravo, Yanina Valeria (A.A. 2021/2022) How do NFC tags with storytelling influence consumer's purchase intention through a positive emotional attachment in fashion sector? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 97. [Master's Degree Thesis]

Migliaccio, Ilaria (A.A. 2021/2022) How sustainable versus non-sustainable hotel services affects consumer's willingness to pay. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 59. [Master's Degree Thesis]

D'Angelo, Federica (A.A. 2021/2022) Tik-Tok…time is over: are number of followers and language used drivers of this new influencer marketing frontier? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 68. [Master's Degree Thesis]

Bongiorno, Eleonora (A.A. 2021/2022) The perception of sustainable in the food sector: field research on the role of perceived product quality. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Master's Degree Thesis]

Gualandi, Martina (A.A. 2021/2022) The power of psychology: how swiping vs. scrolling touchscreen interaction can shape purchase intention. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 47. [Master's Degree Thesis]

Paesano, Carolina (A.A. 2021/2022) How do Millennials perceive sustainability efforts from luxury brands? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 34. [Master's Degree Thesis]

Colella, Giulia (A.A. 2021/2022) The eternal paradox between luxury and sustainability: is there a strategy to get them along? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 88. [Master's Degree Thesis]

Dang, Haochen (A.A. 2021/2022) Anchor follower number and livestream shopping sales volume: an empirical research based on data from Douyin app. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 57. [Master's Degree Thesis]

Shen, Zhuojun (A.A. 2021/2022) Different WTP of blind box products resulted by different reference prices. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]

Yao, Pengyuan (A.A. 2021/2022) Exploring the effect of ESG activities on consumer’s purchase intention with psychology distance and product involvement as moderator. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 69. [Master's Degree Thesis]

Savino, Adelaide (A.A. 2021/2022) It’s a matter of reference points: introducing a new comparative pricing format in the context of online luxury fashion retailing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

Vecchia, Ludovica (A.A. 2021/2022) Power of mobile hand gestures: swiping vs scrolling on e-commerce and their influence on consumers' purchase intention, with the moderator role of different types of products and the mediation of visual fluency. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

Caligiuri, Agostina (A.A. 2020/2021) Micro vs. macro Instagram influencers: how follower base affects trustworthiness and post interactions. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 68. [Master's Degree Thesis]

Carotti, Margherita (A.A. 2020/2021) Online review tentativeness matters: exploring the mediating role of review helpfulness. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 45. [Master's Degree Thesis]

Gorini, Anna (A.A. 2020/2021) Cibo biologico e credenze: impatto delle evidenze scientifiche su qualità percepita e willingness to pay dei consumatori. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Master's Degree Thesis]

Alessandri, Lorenzo (A.A. 2020/2021) How sustainability as a brand mission affects customer satisfaction in the fashion industry: a field research on the mediating roles of guilt and trust. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 80. [Master's Degree Thesis]

Crivellin, Claudia (A.A. 2020/2021) How influencers body size impacts the users' intention to recommend. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 42. [Master's Degree Thesis]

Cunsolo, Maria Elena (A.A. 2020/2021) Luxury, sustainability and social media: the importance of product material and message appeal in consumers' willingness to re post on socialmedia and the mediating effect of processing fluency and perceived efficacy. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 50. [Master's Degree Thesis]

Gizzi, Virginia (A.A. 2020/2021) Paradox of choice in online shopping: investigating the effects of processing fluency and product typology. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 57. [Master's Degree Thesis]

Gallorini, Aurora (A.A. 2020/2021) What drives to drink green? The relationships between hedonic vs utilitarian ecolabeling and intention to recommend: the role of argument quantity and believability of information. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 45. [Master's Degree Thesis]

Fioretti, Ludovica (A.A. 2020/2021) The impact of Coronavirus in marketing: the role of Covid-19 in shaping consumerr's brand attitude and emotional response. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Master's Degree Thesis]

Orsini, Federica (A.A. 2020/2021) The impact of influencer marketing on willingness to buy food product: the effect of new frontiers on trustworthiness and body image. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 76. [Master's Degree Thesis]

Montuori, Beatrice (A.A. 2020/2021) Better, Mamba Forever: an empirical analysis of empathy and attention mediating effects on Nike celebrity endorsement effectiveness. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 87. [Master's Degree Thesis]

Santomauro, Gianluca (A.A. 2020/2021) Effectiveness of micro versus macro endorsers in healthcare campaigns through positive versus negative argument valence. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Master's Degree Thesis]

Pagano, Giulia (A.A. 2020/2021) The embodiment of loneliness in marketing: the effects on the consumption intention of junk food. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 51. [Master's Degree Thesis]

Aldrovandi, Alessandro (A.A. 2020/2021) The paradox of choice: how involvement affects our shopping behavior. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Master's Degree Thesis]

Tomaselli, Dafne (A.A. 2020/2021) Il visual merchandising sostenibile e l’electronic word of mouth: un’opportunità per le aziende. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 88. [Master's Degree Thesis]

Viola, Leonardo (A.A. 2020/2021) Transparent food products packaging: the mediating role of visual processing fluency and willingness to try in consumers’ word of mouth. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 67. [Master's Degree Thesis]

Toncelli, Claudia (A.A. 2020/2021) The embodiment of nostalgia in marketing: the effects on the consumption intention of junk food. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 49. [Master's Degree Thesis]

Puccilli, Beatrice (A.A. 2020/2021) The power of attachment: does a breast shaped logo influence brand trust? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Master's Degree Thesis]

Rellini, Aurora (A.A. 2020/2021) The role of argument quality on consumer responses to functional goods in s-retailing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 58. [Master's Degree Thesis]

Pariciani, Filippo (A.A. 2019/2020) Study on the consumer's response to stadium advertising: pre match and match event. Tesi di Laurea in Marketing plan and markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 36. [Master's Degree Thesis]

Rossi, Lorenzo (A.A. 2019/2020) How neuromarketing can increase willingness to try: analysis on novel food market. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]

Ficini, Lorenzo (A.A. 2019/2020) Past and future of transport services: mediators and moderators of AVs’ satisfaction and intent to use. Tesi di Laurea in Marketing plan and markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 61. [Master's Degree Thesis]

Angelelli, Erika (A.A. 2019/2020) Travelers’ behavior during the Covid-19 pandemic: a study about the influence of communications on perceived safety of travel destinations. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 71. [Master's Degree Thesis]

Bernieri, Alessandro (A.A. 2019/2020) The revolution ofmicrotransactions: hedonism and functionality in the era of virtual goods. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 73. [Master's Degree Thesis]

Godino, Marsia Giulia (A.A. 2019/2020) Autonomous vehicles: the impact of affective response. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 77. [Master's Degree Thesis]

Pepi, Daniel (A.A. 2019/2020) Fortnite ed e-commerce: due possibili facce di una stessa medaglia. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 119. [Master's Degree Thesis]

Marcianò, Stefano (A.A. 2019/2020) Hybrid product search and consumer choice: an eye tracking study. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 126. [Master's Degree Thesis]

Roberti, Valeria (A.A. 2019/2020) Vittime di abuso narcisistico sui social network: l’impatto degli atteggiamenti espliciti e impliciti su autostima, insoddisfazione fisica e ansia sociale. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 131. [Master's Degree Thesis]

Tarallo, Edoardo (A.A. 2019/2020) A marketing perspective on the application of IoT technology in the automotive industry. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 23. [Master's Degree Thesis]

Pagliarini, Valentina (A.A. 2019/2020) Augmented reality and authenticity: an experimental study to investigate their impact on luxury perception. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 83. [Master's Degree Thesis]

Rabito, Valerio (A.A. 2019/2020) Sponsorship in sports: how the differences between a profit and a nonprofit event influence the purchase intention and role of the sponsorship fit. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

Sorrentino, Luca (A.A. 2019/2020) The overview effect and its impact on willingness to pay bio products: the role of social inclusion and emotions. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

De Pompeis, Flaminia (A.A. 2019/2020) Match up Hypothesis: una applicazione nel settore della cosmetica. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 115. [Master's Degree Thesis]

Pinto, Isabella (A.A. 2019/2020) The effects of travelling: the mediating role of travel fatigue on travellers' purchase intention. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 76. [Master's Degree Thesis]

D'Annibale, Elena (A.A. 2019/2020) The impact of compensation mechanisms for an inability to touch on consumers’ behavior: are there any affective responses? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 49. [Master's Degree Thesis]

Sorvillo, Sara (A.A. 2019/2020) A study of English slogans on advertising credibility in Italy. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 92. [Master's Degree Thesis]

Grassi, Marzia (A.A. 2019/2020) Innovation is the new status quo: the connection between humans and artificial intelligence. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 52. [Master's Degree Thesis]

Mele, Lorenzo (A.A. 2018/2019) Anxious people perceive robots as sexy. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 39. [Master's Degree Thesis]

Virgilio, Fabio (A.A. 2018/2019) Consumer innovativeness & personality traits: a study in the food and technology markets. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 49. [Master's Degree Thesis]

Fichera, Gianluca (A.A. 2018/2019) La realtà aumentata: il caso IKEA place. Tesi di Laurea in Marketing plan and markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 58. [Master's Degree Thesis]

Trezza, Mirko (A.A. 2018/2019) The overview effect: an application to green consumption. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 69. [Master's Degree Thesis]

Rossi, Federico (A.A. 2018/2019) The relationships between humans and robots in the service encounters: the role of satisfaction and age. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 47. [Master's Degree Thesis]

Bianchi, Carola (A.A. 2018/2019) Alone in a crowd: how social isolation mitigates the effect of social proof. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]

Ambrosio, Rosalia Francesca (A.A. 2018/2019) Augmented advertising makes you sweat and buy: are you conscious about these effects? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 52. [Master's Degree Thesis]

Tisnohuz, Anna (A.A. 2018/2019) Cognitive biases as a factor of global ad effectiveness for mobile applications by the example of fitprime. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 84. [Master's Degree Thesis]

Palomba, Sara (A.A. 2018/2019) Investigating sustainable luxury consumption: an analysis of the effects of the sustainability dimensions. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 119. [Master's Degree Thesis]

Tanzi, Gianluca (A.A. 2018/2019) Virtual ambassadors, is this new trend changing the video advertising landscape? A preliminary analysis of the Renault Kadjar case. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 62. [Master's Degree Thesis]

Cassetta, Sara (A.A. 2018/2019) Il mediating effect delle reazioni emozionali degli individui nella relazione tra l'inserimento della stimolazione sensoriale uditiva nel retail e il consumer behaviour. Tesi di Laurea in Marketing plan and markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]

Nicola, Noemi (A.A. 2018/2019) The influence of background music, food and interior design on consumer behavior in the context of a cafeteria. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 53. [Master's Degree Thesis]

Lucherini, Mariya (A.A. 2017/2018) Pampers case: the influence of sales promotions on customers' purchase intention. Tesi di Laurea in Marketing plan and markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 100. [Master's Degree Thesis]

De Stefano, Giorgia (A.A. 2017/2018) Relationship marketing: the role loyalty programs play in customer satisfaction and repurchase behaviour: the American Express case. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 74. [Master's Degree Thesis]

Ten, Olga (A.A. 2017/2018) Role of color in electronic word of mouth: the perspective of culture differences. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 100. [Master's Degree Thesis]

Testa, Davide (A.A. 2017/2018) The era of hypertargeting: privacy and personalization effect on advertisement effectiveness in different contexts. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 78. [Master's Degree Thesis]

Skretting, Magne-Andre Tunheim (A.A. 2017/2018) Embracing the future of automated service: what are the roles of automated service agents and the attachment style in service encounters? Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 71. [Master's Degree Thesis]

Pisa, Francesco (A.A. 2017/2018) Correlation between attachment style theory and Facebook usage. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 53. [Master's Degree Thesis]

Stornaiuolo, Ludovica (A.A. 2017/2018) Epic fails on social media: how they impact brand corporate reputation and consumer's behavior. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 101. [Master's Degree Thesis]

Chiodero, Otilio (A.A. 2017/2018) Influencer marketing: how influencers' potential reach and argument quality influence the Instagram users intention to spread eWOM. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 103. [Master's Degree Thesis]